THIS is why an Executive Producer is NECESSARY...

  • Thread starter Thread starter j.troup
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j.troup said:
Beans in the studio previewing his new album. Someone needs to let him know that these songs are wack, and he needs to stop trying to re-make Jay-Z's The Blueprint.


Beans is incredibly talented, but he's gone down hill after his first album. He's had no direction for his career, and quite frankly, judging from the people in the video, he doesn't have anyone to give him an objective opinion on his music and on his career.



An Executive Producer will craft a vision for his project, that will be innovative in the 2012 music landscape, and ensure that Beans delivers on that.


Doesn't seem like anyone is doing that for him. He seems to be just doing what most indie artist seem to do...record a bunch of random songs and put them on a CD, and call it an album.



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I'm surprised this thread has continued on this long, but I'll chime in with my 2 cents on Executive music production:)

In my personal experience working with artists on a professional level, I've come to find that the executive producer's responsibilities vary from label to label. An executive music producer can be responsible for something as simple as overseeing the creative direction of a project to more entrepreneurial tasks such as budget management, scheduling, etc...

Additionally, "good music" will always be subjective. To record labels all that matters is the bottom line. What one person thinks is wack may sound amazing to someone else. However, the fans have the final say so. If fans are willing to pay for wack music, who am I to tell the artist (or label for that matter) to stop providing revenue for themselves?

Something to think about...
 
ProducerJC said:
Personally, I believe most artists should focus art. Branding is a business term. Business can cloud artistic judgement, everyone knows that. Why do you think major labels have been loosing control of the business? Artist are tired of people telling them what to create or whats good enough. Most artists want creative freedom without label heads telling what to make. They want to have an unfiltered relationship with their fans, and I'm all for it.
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That right there is why artists in 2012 stay losing, and are running round still trying to figure out HOW TO SELL RECORDS. Because they think "branding is a business term", and the "business" is someone else's job...that they just need to focus on "creativity".


ProducerJC said:
The advice you're referring to was directed to those who're just getting their start; the newbies. Newbies don't need to focus on branding because they don't have anything to brand. Once the have a business they can brand that business. You're taking what I said out of context to make yourself feel better.
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One of the single most, inaccurate, inane, and downright DAMAGING things anyone has ever said on this forum.


If you believe this, I really feel sorry for your clients.





 
newbies should brand themselves before they have music or a image to brand???

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
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so you need something to sell, you have to sell your image but if you're just starting off will you have an image or even a product??

Branding yourself keeps you current in your chosen field, opens doors for you, and creates a lasting impression on clients. By developing your own brand, you’ll have control over people’s initial perception. If you don’t brand yourself, someone else will, and the outcome might not be in your favor.
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A brand is basically the perceived experience associated with any entity, or the sum total of an entities marketing efforts So any figure or organisation with public exposure has a brand, therefore every professional music artist is or has a brand.
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Is branding people neccessary to be successful?
Yes. Without creating a brand, the consumer has no experience with which to understand and engage with an artist, or the commercial interests that that artist reperesents.
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The objectives that a good brand will achieve include:

Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Concretes User Loyalty
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we all understand it's important for marketing,branding,integrating business into your artistic life if you want to sell a product
but I person starting off should focus on their music then focus on the building a business/brand around their business

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Once you're in the music BUSINESS, your music becomes a product.

Branding and marketing is the reason why the top artists are on top, it's also why artists without it are no where to be found.
 
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Zonic said:
Once you're in the music BUSINESS, your music becomes a product.

Branding and marketing is the reason why the top artists are on top, it's also why artists without it are no where to be found.
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and the definition of being is the music industry subjective right??

I hope to hear ppl chime in on what does it means to actually be in the music industry
FP Fam. chime in with your opinions

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Music BUSINESS, i am not talking about the "industry" i'm talking business. Music + Business = Music Business... the act of selling music for profit. Once you're in business your music becomes a product and you need to create a brand around yourself to sell that product.
 
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Branding is only important if you a gold diggin bytch!

Music > Money.

You want to make money? You'll have better luck with a real job.
 
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Zonic said:
Music BUSINESS, i am not talking about the "industry" i'm talking business. Music + Business = Music Business... the act of selling music for profit. Once you're in business your music becomes a product and you need to create a brand around yourself to sell that product.
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there's steps you need to take before you can brand yourself/your company


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fataltone said:
newbies should brand themselves before they have music or a image to brand???


so you need something to sell, you have to sell your image but if you're just starting off will you have an image or even a product??


we all understand it's important for marketing,branding,integrating business into your artistic life if you want to sell a product
but I person starting off should focus on their music then focus on the building a business/brand around their business
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The brand identity goals and the desired brand image should be CLEARLY DEFINED as a FIRST STEP to any artists music career.


If those things aren't clearly defined, then how can one make music (and moves) that exemplify further that brand identity/image?



"Focusing on music" before you define your brand image/identity is like hitting the highway before you map out a route.



Defining your brand is FIRST. ALWAYS.



Any music executive will tell you that.
 
I'm waiting for him to tell me what steps.

If you think you should put out music FIRST before laying out a brand your crazy.

I hope you are not telling that to your clients.
 
fataltone said:
there's steps you need to take before you can brand yourself/your company
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YOU DON'T BRAND YOUR COMPANY...THE PUBLIC DETERMINES YOUR BRAND IDENTITY, BY YOUR BRANDS PERFORMANCE, PERCEPTION AND REPUTATION.



You think Ford set out to have their brand stand for FOUND ON ROAD DEAD???? You think FORD BRANDED THEMSELVES THAT?



But that's what Ford represents in the public.




You think Kia branded themselves "shitty, cheap, throwaway" automobiles?



No...but that's what their Brand Identity is in the public.
 
you need to have music first or the ability to make music
branding has to do with all elements of your public presentation: logos, fonts, album art, merchandise, your appearance, and the overall feel that is presented with all of these elements. All of it is part of branding. For that reason, it’s good to remember that a good brand is not simply created–it is developed. The more consistently you develop your brand, the easier it is for the public to identify you.
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this is a great read


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j.troup said:
YOU DON'T BRAND YOUR COMPANY...THE PUBLIC DETERMINES YOUR BRAND IDENTITY, BY YOUR BRANDS PERFORMANCE, PERCEPTION AND REPUTATION.






You think Ford set out to have their brand stand for FOUND ON ROAD DEAD???? You think FORD BRANDED THEMSELVES THAT?






But that's what Ford represents in the public.








You think Kia branded themselves "shitty, cheap, throwaway" automobiles?






No...but that's what their Brand Identity is in the public.
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I don't claim to be a music expert by any means, but I have years of experience with business and completed my degree with a concentration in Entrepreneurship.


Having worked in the car business and outside, I can tell you that both of those negative perceptions do not reign true today. Kia as well as Ford have completely re-branded themselves as companies. Contrary to the past, Kia is now known for affordable transportation with excellent warranties. Post-bailout, Ford worked diligently to position itself as a competitive brand with the likes of Toyota and Honda. If you view their advertisements on television, you can see that Ford's marketing strategy is geared toward converting Toyota/Honda customers, in addition to re-establishing trust with their existing customer base.




As far as branding goes, there must be something to brand ( whether it be an idea, an image, a motto, etc. ) For an artist or musician looking to monetize their career, it would typically be their music. I think that may be what some other fp members were hinting at when they said an artist needs to focus on his or her craft, but that isn't to say they need to be ignorant to the ways of business.


In today's music climate, it has become almost mandatory for artists to be more business savvy. In taking care of more entrepreneurial endeavors, however, you loose something very valuable…time. Ultimately, that is the reason it is essential for artists to have an executive level team around him/her to handle business while they focus on music (the product). If you have no product, then there isn't really much left to brand. The artist or musician just becomes a celebrity at that point imho.


In any case, the point I'd like to end on is that branding is embedded in a business' marketing strategy. There must be something to market in order for a brand to be established. For musicians, I believe it is their songs.
 
j.troup said:
The brand identity goals and the desired brand image should be CLEARLY DEFINED as a FIRST STEP to any artists music career.
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Whatever dude, a brand must be associated to something in order to be worth anything. Branding your goals can be an expensive mistake, because goals change over time. Why would you tell a newbie, who has nothing to sell, to brand something that doesn't exist?

j.troup said:
If those things aren't clearly defined, then how can one make music (and moves) that exemplify further that brand identity/image?
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Anyone with an instrument can make music, without branding themselves or the music they create. They can also make moves because branding is not a requirement for conducting business. Branding is best done when music makers determine the next level of the business, not before.

j.troup said:
"Focusing on music" before you define your brand image/identity is like hitting the highway before you map out a route.
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You speak of branding is if it's the goal. Branding isn't the goal nor is it the destination. Music is the vehicle, branding is the make and model. Selling is the highway and your goals are the destination. In order to purchase that vehicle, you must have money. Obviously, the goal is to make money from the music you create.

Don't get it twisted, branding is important to anyone who has an established business. Those who don't have a business, don't have a brand either; and, they don't need one. Creating a brand before you have anything worth branding just doesn't make sense. Focus on making money first and foremost. Get a day job and hustle your beats in your spare time. File your creations with the LOC to protect your intellectual rights. Get your DBA or LLC so you can take advantage of the tax benefits that come with being a legitimate business owner. Create your company profile and have it trademarked once you've determined that you're going to take your business to the next level. That's how you brand your company. Continue developing you reputation and people will associate your brand to your company.

Keep it simple...


 
how can we see the video now???? its removed from youtube :(

beanie sigel must've listened to troup after logging in to futureproducers and seeing this thread :)
 
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