THIS is why an Executive Producer is NECESSARY...

  • Thread starter Thread starter j.troup
  • Start date Start date
What is my brand TO YOU?


Who am I? What do you think of me? What do you think of my abilities? What do you think of my knowledge?



I can tell you what I want the TROUP brand to represent, but the only thing that matters is what it represents TO YOU.

I think your the type of guy that likes, to be in control, likes to debate , likes to to be heard, and likes to get to have the last word, lol. I think you like to make enemies on purpose which is kinda a good thing for your wallet, lol, I think your about your business and I think you want everybody to remember your name, I think thats why your so aggressive with your post's. I think thats why people may mistake you for being arrogant, damn near everybody on this forum knows your name. Did I hit the nail on the head lol
 
JTROUP, let me get this straight...

You see yourself as a brand instead of a person, producer, or artist. Everything you say or do revolves around what you want people to think of you because you're your brand. Your idea of making an impression is being an a*s in the studio by creating an atmosphere where the only opinion that matters is your own; and, to top it all off, you left the session more satisfied with yourself instead of what was accomplished.

Y
our brand sucks...

BTW, just because someone dresses like thug doesn't make them one. I've never referred to a person as a brand. To do so is a way dehumanizing people. Seeing a brand as anything other than a brand is foolish. Artists are not brands, they're people who sometimes have or own brands. In other words, brands are symbols of possession. They associate their brands with things, ideas, services, etc. in order to express value to others; obviously, for the purposes of making money. Brands are meant to be sold, traded, or bartered in some way, shape or form. Without a brand, artists are just people doing what they enjoy and there's absolutely nothing wrong with that. Yes, names can become brands when the right business moves are made. However, business moves must be made before brands are established.

The public usually defines a brand their way, regardless of what you express to them. People have the tendency to think for themselves so they draw their own conclusions; therefore, your messages may not impact people the way you intend.

I have my views and you have yours, let's leave it that.
 
I think your the type of guy that likes, to be in control, likes to debate , likes to to be heard, and likes to get to have the last word, lol. I think you like to make enemies on purpose which is kinda a good thing for your wallet, lol, I think your about your business and I think you want everybody to remember your name, I think thats why your so aggressive with your post's. I think thats why people may mistake you for being arrogant, damn near everybody on this forum knows your name. Did I hit the nail on the head lol


I'm about my business, and I people WILL remember my name. I'm aggressive.


You WILL know my clients name, and I'll stop at nothing to get them the results that they seek. You're GOING to pay attention to them, whether you want to or not.


You pretty much hit the core of my brand as a Person.. I'm about my business, and I get results.




As far as my business, here are a few screen shots of the website i'm in the process of building, that will define my business and my services more...




Troup1.webp



Troup2.webp
 
JTROUP, let me get this straight...

You see yourself as a brand instead of a person, producer, or artist. Everything you say or do revolves around what you want people to think of you because you're your brand. Your idea of making an impression is being an a*s in the studio by creating an atmosphere where the only opinion that matters is your own; and, to top it all off, you left the session more satisfied with yourself instead of what was accomplished.

Y
our brand sucks...

BTW, just because someone dresses like thug doesn't make them one. I've never referred to a person as a brand. To do so is a way dehumanizing people. Seeing a brand as anything other than a brand is foolish. Artists are not brands, they're people who sometimes have or own brands. In other words, brands are symbols of possession. They associate their brands with things, ideas, services, etc. in order to express value to others; obviously, for the purposes of making money. Brands are meant to be sold, traded, or bartered in some way, shape or form. Without a brand, artists are just people doing what they enjoy and there's absolutely nothing wrong with that. Yes, names can become brands when the right business moves are made. However, business moves must be made before brands are established.

The public usually defines a brand their way, regardless of what you express to them. People have the tendency to think for themselves so they draw their own conclusions; therefore, your messages may not impact people the way you intend.

I have my views and you have yours, let's leave it that.

just because someone dresses like a thug, doesnt mean they are a thug, but thats how they are perceived.

Artists arent brands? Really? ok.

jesus dude you gotta let the emotions out of arguing go and realize what youre saying.
 
@troup nice site, looks like it'll help alot of people out
 
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Y
our brand sucks...

yeah; a few years ago i thought Troup was a valuable industry connect...NOW? he would be one of the last people i considered contacting if i needed some professional insight, guidance, or assistance.

it seems like each year the name "Troup" loses more and more steam.

like, i used to dislike his music ONLY

NOW

i dislike his music AND his "professional opinion"

i still RESPECT J.Troup; but i wouldn't do business with J.Troup in any way, shape, or form - NOR would i RECOMMEND or REFER anybody to him.

"Troup" as a "brand" DILUTED over time.

and i'm not even trying to DISS - i'm just calling it how i see it.
 
you dont like troup because you deal with him every day and you dont like him personally.

everything that troup has done has been one of the firsts to do it on here and even in the industry. He hasnt buckled down and sold his ideas to companies so they can make billions of dollars and cut him out of the pie, you gotta respect it

Troup was the first producer on here endorsing PMP and websites like PMP
Troup was the first cat with interactive production sessions that nobody else has done even to this day
Troup was the first cat on here to link with a company like Open Labs with "no placements" and having that direct access to Victor Wong
Troup was the first producer to come up with a site and system that gave buyers options outside of just "buying a beat" buying drum kits, sounds, session files and things of that nature
First producer i saw to ever use Ustream and integrate it with his site, when Ustream was really a "dead' format for ALL types of media.

all these other producers are playing catch up to shit that Troup is doing/has done, i just think the people dont like troups personality on here
 
you dont like troup because you deal with him every day and you dont like him personally.

everything that troup has done has been one of the firsts to do it on here and even in the industry. He hasnt buckled down and sold his ideas to companies so they can make billions of dollars and cut him out of the pie, you gotta respect it

Troup was the first producer on here endorsing PMP and websites like PMP
Troup was the first cat with interactive production sessions that nobody else has done even to this day
Troup was the first cat on here to link with a company like Open Labs with "no placements" and having that direct access to Victor Wong
Troup was the first producer to come up with a site and system that gave buyers options outside of just "buying a beat" buying drum kits, sounds, session files and things of that nature
First producer i saw to ever use Ustream and integrate it with his site, when Ustream was really a "dead' format for ALL types of media.

all these other producers are playing catch up to shit that Troup is doing/has done, i just think the people dont like troups personality on here
This...
 
now on whatever level you may deem those succeses is subjective, but producers are lying to think they havent looked at what troup is doing and used it to succeed, i know i did. He showed me that you didnt need placements for people to give a damn about you in this industry. We in an industry that demands you use your placements to build relationships.. but that business model taught me that i can use relationships to build more than just a placement and i can really get money with no name

now that i got a couple placements it increases even more

as humans we tend to look at what a person hasnt done, instead of giving them credit for everything they have done.
instead of being amazed at the ideas troup has put together people say " oh but you aint got no placements though"
 
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JTROUP, let me get this straight...

You see yourself as a brand instead of a person, producer, or artist. Everything you say or do revolves around what you want people to think of you because you're your brand. Your idea of making an impression is being an a*s in the studio by creating an atmosphere where the only opinion that matters is your own; and, to top it all off, you left the session more satisfied with yourself instead of what was accomplished.


:cry:


1) YES I AM MY BRAND. A brand isn't something that's SEPARATE from the person/artist/company. That's what I"m trying got get you to understand.

2) I was an ass in the studio? No...I did what it took to get results for my paying client. When the atmosphere in the studio started hindering me from doing my job for my clients, EVERYBODY HAD TO GO...because it wasn't a party, it was time to WORK and get a RECORD DONE. Because at the end of the day, the only thing that matters is DID I GET A QUALITY RECORD DONE...

NO EXCUSES, ONLY RESULTS. So whatever it takes to GET THERE.

And I GOT THERE.


BTW, just because someone dresses like thug doesn't make them one.

lol...gee thanx for that public service announcement.



I've never referred to a person as a brand. To do so is a way dehumanizing people. Seeing a brand as anything other than a brand is foolish.

Artists are not brands, they're people who sometimes have or own brands.


Which is exactly the problem with your entire school of thought. Each person is their own BRAND.

I am my reputation. I am my actions. I am my performance. I am my results. I AM MY OWN BRAND.

Each artist IS their reputation. Each artist IS their music. Each artist IS their performance. Each artist IS their results.

They are the walking, breathing, talking embodiment of EVERYTHING they put out there. THEY ARE THEIR BRAND.


In other words, brands are symbols of possession. They associate their brands with things, ideas, services, etc. in order to express value to others; obviously, for the purposes of making money. Brands are meant to be sold, traded, or bartered in some way, shape or form. Without a brand, artists are just people doing what they enjoy and there's absolutely nothing wrong with that. Yes, names can become brands when the right business moves are made. However, business moves must be made before brands are established.


You see brand's as only being something TANGIBLE. And that's a very tunnel visioned way of thinking about BRANDING.

Branding is ASSOCIATION. Branding is PERCEPTION. So...

A brand is an associated reputation. A brand is a perceived image. A brand is an associated feeling. A brand is an associated thought.


Whatever THE ARTIST CONVEY'S TO THE CONSUMER, THAT'S THEIR BRAND!


The public usually defines a brand their way, regardless of what you express to them. People have the tendency to think for themselves so they draw their own conclusions; therefore, your messages may not impact people the way you intend.



That statement right there displays a fundamental LACK of understanding of PEOPLE...especially the music buying public.


In the absence of any other choice (which is the case with new artists, because they are new), PEOPLE WILL THINK WHAT YOU TELL THEM TO THINK. PEOPLE WILL DRAW THE CONCLUSIONS THAT YOU GIVE THEM. So you can very much DEFINE AND CONTROL YOUR BRAND IDENTITY!


Take for instance RICK ROSS. He defined his image BEFORE he came out with his first album...and EVERYTHING HE'S DONE has been in direct support of that pre-defined RICK ROSS BRAND.

Rick Ross' team defined the RICK ROSS BRAND as being

1) THE BAWSE
2) THE DRUG KINGPIN


The public didn't know RICK ROSS. So they believed THE BRAND that he told them to believe.


Even in the face of controversy, he has never ever done ANYTHING that DOES NOT speak to that brand identity that he defined, from his VERY FIRST COMMERCIAL SINGLE RELEASE.



Rick Ross didn't PUT OUT MUSIC first and then say "you know what? I think I want people to know me as a drug kingpin". If he had waited to do that, it would have been A WRAP.

On HUSTLIN he was THE BAWSE OF THE DRUG WORLD. And on every single song, every single album, every single appearance, every single word out of Rick Ross' mouth furthers that brand identity.



THAT'S WHY IT'S WORKED SO WELL.



His team identified his brand, and meticulously crafted his music, his image, his wardrobe, his EVERYTHING, to represent THAT BRAND.



The RICK ROSS brand is not what's on a T-Shirt. It's not what's on a Bumper Sticker. It's literally everything Rick Ross SAYS (on and off records), and everything that Rick Ross DOES.


There's a PERFECT example of how branding works.
 
i didnt know you changed the logo and layout troup.... nice nice... bout to bookmark it now
 
now on whatever level you may deem those succeses is subjective, but producers are lying to think they havent looked at what troup is doing and used it to succeed, i know i did. He showed me that you didnt need placements for people to give a damn about you in this industry. We in an industry that demands you use your placements to build relationships.. but that business model taught me that i can use relationships to build more than just a placement and i can really get money with no name

now that i got a couple placements it increases even more

as humans we tend to look at what a person hasnt done, instead of giving them credit for everything they have done.
instead of being amazed at the ideas troup has put together people say " oh but you aint got no placements though"




And that's what the fcuk it's about!!!!


I don't give a shit about props. But if anything that I've ever done, be it a success or failure, helps someone else learn and they can take that and flip it into something that's successful for them, THEN THAT'S EXACTLY WHAT I DO IT FOR.


I appreciate everything you said, but what I appreciate even more is that something that I did, or said, had enough of an impact on you, that you took that, combined it with what you already had and succeeded with it, in ways that I didn't, and you're making shit happen for yourself.


That's what this FP shit is about. :cheers:
 
Troup was the first producer
Troup was the first cat
Troup was the first cat
Troup was the first producer
First producer i saw to ever

i get what you're saying - i do - and that's why i said OVER TIME...OVER TIME "Troup" lost credibility, professionalism, and leadership points.
 
just because someone dresses like a thug, doesnt mean they are a thug, but thats how they are perceived.

Artists arent brands? Really? ok.

jesus dude you gotta let the emotions out of arguing go and realize what youre saying.

Believe what you want dude, I just call it how I see it.

I haven't expressed any emotion, what are you talking about? I've only expressed my understanding of how branding works, as well as the job of an executive producer. I've been involved with helping businesses improve the quality of their brand, not just the ones related to music. I've increased the revenue of quite a few companies and helped people to get their business started. This debate started because JTROUP can't take it when people add to or disagree with his threads.
 
as humans we tend to look at what a person hasnt done, instead of giving them credit for everything they have done.
instead of being amazed at the ideas troup has put together people say " oh but you aint got no placements though"

this........
 
yeah; a few years ago i thought Troup was a valuable industry connect...NOW? he would be one of the last people i considered contacting if i needed some professional insight, guidance, or assistance.

it seems like each year the name "Troup" loses more and more steam.

like, i used to dislike his music ONLY

NOW

i dislike his music AND his "professional opinion"

i still RESPECT J.Troup; but i wouldn't do business with J.Troup in any way, shape, or form - NOR would i RECOMMEND or REFER anybody to him.

"Troup" as a "brand" DILUTED over time.

and i'm not even trying to DISS - i'm just calling it how i see it.



And that's the TROUP brand...TO YOU.


so to F_or_DEAF, I've branded myself POORLY, and my brand represents something NEGATIVE.


And it's okay that you don't like me...I'm ok with that.


And i'd actually PREFER if you DIDN'T recommend or refer me to anyone.





Because a referral or co-sign is only as good as the person it's coming from...

---------- Post added at 02:03 PM ---------- Previous post was at 02:00 PM ----------

Believe what you want dude, I just call it how I see it.

I haven't expressed any emotion, what are you talking about? I've only expressed my understanding of how branding works, as well as the job of an executive producer. I've been involved with helping businesses improve the quality of their brand, not just the ones related to music. I've increased the revenue of quite a few companies and helped people to get their business started. This debate started because JTROUP can't take it when people add to or disagree with his threads.



No...this debate started when you decided to SPLIT HAIRS about the FULL DEFINITION of an executive producer.



I never said that my definition was THE ONLY THING AN EXECUTIVE PRODUCER did. You decided that I was saying that. That's your fault.


And then when I did clarify myself by saying I was only speaking to the PROJECT MANAGER duties of an Executive Producer as it related to Beans, you decided to continue arguing about the FULL ROLES AND RESPONSIBILITIES of an Executive Producer.



Looks to me like you just chimed in to try to show that "yours was bigger".



But I hope that your website is getting a lot of hits from me continuing to even engage you in this matter. :)

---------- Post added at 02:05 PM ---------- Previous post was at 02:03 PM ----------

i get what you're saying - i do - and that's why i said OVER TIME...OVER TIME "Troup" lost credibility, professionalism, and leadership points.



It was the suicide music comment, wasn't it? You still hurt about that?
 
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