W
WhiteHotPro
Guest
I got dudes getting at me everyday, whether it be on myspace, text, whatever, asking how to sell beats on soundclick. This morning at work, I cooked up a little analogy to help explain things.
Soundclick is like the McDonalds of the beat market. You've got to realize what kind of people are browsing it, what the market is like, what kind of people you're selling to.
On Soundclick, best beats do not equate to the best sales. There are guys like Mister KA, Shadowville, etc., who use Soundclick as their primary site to showcase their music, but I can garauntee I make more $$ than both of them because their prices are set waaaaaay too high for the market they're in. They're beats are hot, no question, but what they're doing is the equivilent to putting a New York Steak on the menu at McDonalds; people are there for a Burger and Fries - if they want a steak, they'll go to a Steakhouse.
Unless Leasing/Licensing is your goal, putting your best beats on soundclick is useless. You're just gonna get beatjacked, lowballed, etc...
When I'm in the studio making a beat, I will consciously say "I'm gonna make a soundclick beat" - a beat which:
1. Is not all that creative/original
2. I will spend no longer than 45 minutes on
3. Has a recognizable sound that's marketable
4. Follows current musical trends
5. I have no problem getting rid of for $150 or less
At first, I was reluctant to sell exclusive rights for $100... questions like "What if the track blows up?", "What if someone else comes along and offers to pay XXXX for it?"... the fact is, you are NOT going to blow up regurgitating the same stuff you hear on the radio. I've sold over 100 "soundclick" beats, and I have yet to have anyone "blow up" off my tracks and making a ton of money (that I know of haha). The guys you're selling to on Soundclick aren't rappers that are going anywhere; they're highschool kids, they're aspiring rappers with dreams that are exponentially bigger than their talent.
The whole point of this post is my "soundclick" beats are in no way, shape or form an accurate representation of what I'm capable of as a producer. These are beats that are created for one sole purpose: to make me money!
Soundclick is like the McDonalds of the beat market. You've got to realize what kind of people are browsing it, what the market is like, what kind of people you're selling to.
On Soundclick, best beats do not equate to the best sales. There are guys like Mister KA, Shadowville, etc., who use Soundclick as their primary site to showcase their music, but I can garauntee I make more $$ than both of them because their prices are set waaaaaay too high for the market they're in. They're beats are hot, no question, but what they're doing is the equivilent to putting a New York Steak on the menu at McDonalds; people are there for a Burger and Fries - if they want a steak, they'll go to a Steakhouse.
Unless Leasing/Licensing is your goal, putting your best beats on soundclick is useless. You're just gonna get beatjacked, lowballed, etc...
When I'm in the studio making a beat, I will consciously say "I'm gonna make a soundclick beat" - a beat which:
1. Is not all that creative/original
2. I will spend no longer than 45 minutes on
3. Has a recognizable sound that's marketable
4. Follows current musical trends
5. I have no problem getting rid of for $150 or less
At first, I was reluctant to sell exclusive rights for $100... questions like "What if the track blows up?", "What if someone else comes along and offers to pay XXXX for it?"... the fact is, you are NOT going to blow up regurgitating the same stuff you hear on the radio. I've sold over 100 "soundclick" beats, and I have yet to have anyone "blow up" off my tracks and making a ton of money (that I know of haha). The guys you're selling to on Soundclick aren't rappers that are going anywhere; they're highschool kids, they're aspiring rappers with dreams that are exponentially bigger than their talent.
The whole point of this post is my "soundclick" beats are in no way, shape or form an accurate representation of what I'm capable of as a producer. These are beats that are created for one sole purpose: to make me money!
Last edited: