![[F_or_DEAF]](https://img.futureproducers.com/avatars/m/150/150788.jpg?1725613854){kind=avatar}
[F_or_DEAF]
New member
...amazing...
...amazing...
j.troup
New member
Lol.
The blind leading the sightless...in the dark...backwards.
My competitive advantage is my customer centric approach to making money in music, coupled with my progressive implementation. So I'm not about to give it away in a useless Internet battle of words with who amounts to nobody.
I've said my piece.
May the best school of thought win.
The blind leading the sightless...in the dark...backwards.
My competitive advantage is my customer centric approach to making money in music, coupled with my progressive implementation. So I'm not about to give it away in a useless Internet battle of words with who amounts to nobody.
I've said my piece.
May the best school of thought win.
[F_or_DEAF]
New member
if i had to choose a consultant based on this thread, i'm pretty clear on who i WOULD choose and who i WOULDN'T
J
JAMESRRTT
New member
if i had to choose a consultant based on this thread, i'm pretty clear on who i WOULD choose and who i WOULDN'T
who would you choose? #justcurious
---------- Post added at 10:26 PM ---------- Previous post was at 10:18 PM ----------
Legal Dollaz
New member
I've enjoyed this thread...
j.troup
New member
Something told me u were lurking, munching on ur popcorn. lol
J
JAMESRRTT
New member
@troup make another thread similar to this, I love these fp debates, lol.
j.troup
New member
J
JAMESRRTT
New member
Legal Dollaz
New member
In the famous words of Guru (R.I.P), YOU KNOW MY STEEZ
j.troup
New member
This is what i'm trying to get you to understand. That SOMETHING that the brand is associated with...IS THE ARTIST.
It's associated with their IMAGE. Their FACE. Their NAME.
An artist needs to understand and define what their desired brand image is, before they even leave the starting gate. Then they can ensure everything that comes after that works towards projecting that desired brand image.
FOR INSTANCE.
During my first Quad Studio session, I was going to be coaching the session. There were gonna be some pretty important people coming thru there, including Mike Lighty (of Violator Management).
These were people who'd never met me, and people who I'd be making a first impression on.
So what I needed to do was DEFINE what I wanted my desired brand image to be...what I wanted my brand to represent to these people.
Because before the music comes out of the speakers, before i start doing my job, my brand is J.TROUP...the person standing right in front of them.
I decided that I wanted my brand to represent, PROFESSIONALISM, KNOWLEDGE, SKILL, CONFIDENCE and DELIVERING A QUALITY PRODUCT.
So I made sure everything about myself spoke to that. When I walked in the door of the studio, I had on jeans, a blazer, slip on shoes. I had my laptop on my shoulder, had shades on. Because those things portrayed the PRE-DEFINED BRAND IMAGE I WANTED TO PORTRAY.
Because again, at that point, my brand was J.TROUP...because that's all they knew about me, was my name.
When the artists came in, I took control of the session. I coached that ***** like I was PHIL JACKSON. I was in control. I was confident. I was unwavering. And I was delivering a quality product.
I was in control even to the point of asking rowdy people to leave the studio.
I was ONE DUDE, in a blazer, in a room full of baggy jeans and white tee's...what some would consider thugs...and someone told me after that session was that someone wanted to say something to me (about the direction of the song), but they didn't, because they were afraid of how i was gonna react.
The brand image that the people in the studio got, was exactly the one that I planned on them getting...even before I had any "PRODUCT" (aka a finished song).
THAT'S HOW BRANDING IS SUPPOSED TO GO. Define it, and then make sure everything about everything you are and everything you do exemplifies, builds and strengthens that brand identity.
A brand isn't just something you put on some merchandise. It isn't just a logo, a font, or music. A brand is an IMPRESSION...a brand is a FEELING...a brand is a REPUTATION.
If an artist doesn't know what they want that to be BEFORE THEY STEP OUT OF THE GATE, then the public will DEFINE THEIR BRAND FOR THEM...
and they may not like it!
J
JAMESRRTT
New member
perfect examples
wacka flocka & gucci: street thug type of rappers
mac miller & wiz: backpack rappers, stoners
tyler the creator and odd future: just weird, lol
troup is right, you must have a brand before you step out of the gate
---------- Post added at 07:11 AM ---------- Previous post was at 07:02 AM ----------
oh yeh couldn't forget Nicki with this whole barbie thing she has going , lol
wacka flocka & gucci: street thug type of rappers
mac miller & wiz: backpack rappers, stoners
tyler the creator and odd future: just weird, lol
troup is right, you must have a brand before you step out of the gate
---------- Post added at 07:11 AM ---------- Previous post was at 07:02 AM ----------
oh yeh couldn't forget Nicki with this whole barbie thing she has going , lol
PeezyBeatz
IN DUE SEASON!!
but as fast as music is nowadays (with a mixtape dropping everyday)... i think people forget about the executive producer. they don't want someone being honest with them. wiz has younger cats and old cats on his team. he doesn't have anyone that is a threat to him. he has a group of "yes" niggas.
teams like 8ball & MJG, UGK, NWA are dead. teams like that you could go to different areas and someone is gonna have a favorite artist of a team. it was competition working with competition kind of. nowadays you have teams with one favorite rapper because nobody has competition inside of their team. Wiz is your favorite rapper from TGOD because he wants it that way. he doesn't want Chevy Woods being the hot topic.
they get around and get in a room full of their "yes" homies and ask them how do they feel about the project. and the "yes" guys aren't gonna say no are they?
The executive producer is the most important thing next to the artist and his whole package. someone who isn't worried about fans, money, or anything outside of having if not the "perfect" album, but at least a decent and good all around album. The rappers are the executive producer.
i was jusst using wiz as an example i didn't mean it in a specific scenario, i just know Wiz, Chevy, and Juicy are three guys you know about
teams like 8ball & MJG, UGK, NWA are dead. teams like that you could go to different areas and someone is gonna have a favorite artist of a team. it was competition working with competition kind of. nowadays you have teams with one favorite rapper because nobody has competition inside of their team. Wiz is your favorite rapper from TGOD because he wants it that way. he doesn't want Chevy Woods being the hot topic.
they get around and get in a room full of their "yes" homies and ask them how do they feel about the project. and the "yes" guys aren't gonna say no are they?
The executive producer is the most important thing next to the artist and his whole package. someone who isn't worried about fans, money, or anything outside of having if not the "perfect" album, but at least a decent and good all around album. The rappers are the executive producer.
i was jusst using wiz as an example i didn't mean it in a specific scenario, i just know Wiz, Chevy, and Juicy are three guys you know about
[F_or_DEAF]
New member
egomaniacs...
as20gp
Ghoul Gang
its not really Yes Men in that taylor gang situation, or even most situations. The thing is.. when you SIGN to somebody.. what input can you really give them? you signed to them, if you knew so much, you'd be doing it on your own.. but youre underneath them. So Chevy can give all the advice he wants all day, but the labels aint tryna hear what chevy got to say, they wanna hear about Wiz
so you gotta take it with a grain of salt.
like i can offer Fyre all the advice in the world, and say what beat is whack and what beat is dope, but if he wants to move in a certain direction i have to agree, i signed to him, thats my job. thats my brother so he takes my advice with a little bit more respect but at the end of the day we're business partners and he is the face of the company. So what he says goes
plus you have to earn your right to give your opinion. People give their opinions all day, but if you aint doing the damn thing yourself, your opinion is really void. Everybody has a right to an opinion, but not everyones opinion is worth shit
so you gotta take it with a grain of salt.
like i can offer Fyre all the advice in the world, and say what beat is whack and what beat is dope, but if he wants to move in a certain direction i have to agree, i signed to him, thats my job. thats my brother so he takes my advice with a little bit more respect but at the end of the day we're business partners and he is the face of the company. So what he says goes
plus you have to earn your right to give your opinion. People give their opinions all day, but if you aint doing the damn thing yourself, your opinion is really void. Everybody has a right to an opinion, but not everyones opinion is worth shit
j.troup
New member
This is exactly the issue.
I know what it's like to be the artist/producer/writer. You're so personally involved with the music, you're so close to the music, that you can't see the holes and the missteps in the music.
As an executive producer (and even producer/writer), the first thing i do is sit down and talk to the TEAM (artist/managers/etc), understand their goals (for image, sound, career positioning within the marketplace), who the person is as an artist, and what brand identity they want to establish.
Based on the above, I plan out a sound "theme" for the project (whether or not I'm producing or writing any of it), and everything that goes into that album is in direct support of the the team's goals and their brand identity they want to establish.
They may come to me with a great song...but if it doesn't fit in with what their brand goals are, then I veto it. If tracks aren't structured properly, I veto them. If the writing isn't in line with what we discussed, I veto it.
Hell, I've even veto'd my own tracks and my own writing, because other songs/writers fit better, based on the goals of the team.
[F_or_DEAF]
New member
pimps and hoes?
---------- Post added at 09:50 AM ---------- Previous post was at 09:48 AM ----------
i agree 100%
J
JAMESRRTT
New member
all of this
---------- Post added at 08:52 AM ---------- Previous post was at 08:50 AM ----------
@troup whats your brand
j.troup
New member
What is my brand TO YOU?
Who am I? What do you think of me? What do you think of my abilities? What do you think of my knowledge?
I can tell you what I want the TROUP brand to represent, but the only thing that matters is what it represents TO YOU.
as20gp
Ghoul Gang
not necessarily pimps and hoes more like Big Brother/Little Brother. Its like Chevy aint get Wiz his deal, Chevy aint writing Wiz's songs, Chevy aint picking Wiz's beats, Chevy aint getting these 6 figure deals for Taylor Gang.. so if Chevy leaves Taylor Gang still functions
so when youre in those situations you gotta ask yourself.. how important is your opinion before you give it. Plus a lot of people dont know how to articulate what they mean when theyre giving opinions. They'll sit in a situation like "oh .. thats wack".. well that doesnt really do anybody any good