edgar bronfman and his families money can't effect self-entrepreneurship with a budget of $50k or less which is what alot of projects are going to be funded like.
but a lot of the projects which were funded with such a sum re-couped pretty fast or died out. the local markets were healthy. some still are, but feel the depression.
you can not say "you can potentially reach 1.4 billion people", because reaching even a fraction of that number costs more than you have (going back to the 50k example).
so you are back to depending on the local market(s). but since hip hop is dying out and "hip hop shows" are less parties and more "watching the idol on stage", there is no real connection. this is not a 14 year old girl buying posters, shirts, caps, whatever, like it used to be during most of the 80s and 90s.
now reaching a certain level of success was less expensive back then (in the long run), because you could get that money back in CD sales. you can't expect to sell MP3s at concerts today and people are less interested in merchandise.
basically, the production of the music, video, website and so on is extremely cheap these days. but reaching a certain level of success became HARDER, because the majors themselves saturated the market and THEN, on top of it, concentrated on working the catalogs and charging each other for the samples they use. hip hop is done. it was dependent on Artistic Freedom (up to Bizz Markie), not on the shows, CD/tape sales, etc...
the LOCAL markets were healthy.
so all you can do these days, is to tour and promote. might work. but since (like mentioned), the actual production of the music/video/fliers, etc... is cheap, THAT entry level is out the window. unlike in the late 70s up to late 80s, you don't have an "entry level" sound. you can recreate anything with either just FL Studio or a million dollar studio.
you are not only competing against those on YOUR LEVEL, but also on those below AND above you. you need to focus the attention of your target group on your product, but with the fragmentation in media (amount of online/offline video and music, games, etc...) that's HARDER and local markets are not enough.
this is why ringtones were the last bandwagon the industry could jump on.
now the access to the music will be reversed, you as a customer will have access to EVERYTHING and ANYONE, but guess what?
you will still go for the "usual suspects". and when mobile devices take completely over (next 5 years), you will use the "most popular websites" again. for your movies, music and games..................so what exactly will change for the majors, when there will still be "Online Universal", "Online THX Cinema", "Online Hot FM" and so on.
you can't aim to high, UNLESS you form your own conglomerate. but since many (no, not talking about you JTroup) want to do it ALL, ALL ON THEIR OWN, how do these conglomerates are supposed to be formed?
this is not Communism or a hippie community on the island of Goa.
so what do you get in 5-7 years? a new ONLINE major. that was it. and even $50m won't be enough to create that beast. this is about product and selling it, not about creating some social platform which lives by selling your personal data................................to aggregators. full circle.
edit: like Diddy said "I could've gone LIVE, online in 2002. but I didn't know that I COULD...". these days ALL of us know how to do it. so how many MAINSTREAM, INTERNATIONAL stars did Myspace, Youtube & Ustream create since around 2000? not many. and that's basically the answer to most questions. if it COULD HAVE BEEN DONE, many more would've "made it big".
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