From reading these posts, there are two things that come to mind. Why is Hip Hop so popular? Yes it definitely is because of image. But that is only mainstream hip hop that is. Most mainstream is an MC with a Mic and sometimes a guy who pretends to be a DJ behind turntables, just standing there not even touching the decks. Then you get into underground hip hop, DJ Shadow, Blackalicious, Ugly Duckling, FOreign Legion, the Procussions, and I would even say Jurrasic 5 (even though they are on interscope now). The most MTV coverage they receive is background music for a crummy reality show. Only a small percentage of the Hip Hop out there is mass-marketed, and most real DJ's I know wouldn't even consider that real hip hop. There are a few exceptions of course.
House music is easily one of the most misunderstood genres out there. A couple of years ago, the powers that be attempted to mass market the music because of its seeming popularity. But what did we get? A bunch of idiot kids that think Paul Oakenfold (don't get me started on Oaky) wrote all the songs on his compilation albums. He's a DJ duh! The local radio stations, attempting to cash in on house music, would play tracks that appear on Oakenfold mix CD's and write it off as a Paul Oakenfold song. Nobody understands how DJ's in house work and it is the most simple thing. They're Disc Jockeys! They play other people's music! Once in a while they will play a remix that they did, but 90% of the stuff they play is other producer's stuff. YOu can't put a face with that. It's terrible when you get dumb kids who tell me they listen to "techno" without knowing what real techno is. Misunderstood. Keep House in the underground. It's not for an audience that doesn't understand it. Eddie Amador comes to mind, "Not everyone understands house music, it's a spiritual thing, a body thing, a soul thing." You can't put that on MTV.