j.troup
New member
^^^^It deals with the whole 'Devaluation of HipHop' as mentioned in an earlier post.
---------- Post added at 12:36 PM ---------- Previous post was at 12:35 PM ----------
I know an unsigned rapper who paid $2,500 to a well-known DJ to host the rapper’s FREE mixtape/street album. And the DJ didn’t even promote it. Next, the rapper spent $1,500 to get a collaboration on a song with a popular upcoming MC that went on the FREE mixtape/street album. Then, the rapper paid the studio and engineer to record and mix the FREE mixtape/street album, and he paid a graphic designer to design the cover. Then, the rapper spent $500 duplicating the CDs. And finally, the rapper paid $1,500 to a mixtape marketing company to promote the Free mixtape/street album.
At the end of the day, this rapper spent close to $7,000 on a Mixtape/Street album that he gave away for free. He got 12,500 downloads at the end of the day. Was it worth it? I say NO! Most independent rappers are just following Lil Wayne and Drake, and have no idea what they are doing.
How many shows did he get from that free mixtape? How many Youtube hits and website hits did he get from that free mixtape?
Value isn't all in money derived from unit sales.
He's investing in his craft. More than most are doing...