The only reason I think Macklemore and Mac Miller are big is because they are white. Macklemore is garbage to me and Mac Miller is OK, he's basically just recycling the 90s Bush Babees style of hiphop but people acting like it's brand new. The ONLY reason they are "refreshing" to people is because if they were Black they would not be put on the radio. The Radio machine must push Black stereotypes of ignorance and strip club music.
Lol I can't believe I'm the one defending Mac Miller and Macklemore. I've never heard a full Mac Miller project, I haven't heard Macklemore's album. Why? They don't play to my demographic whatsoever. But what I will say is those dudes can genuinely spit. They can genuinely rap. There biggest hits involve them putting together nice metaphors, nice wordplay, and cohesive discernable verses. These guys got on by merit. So while I don't enjoy their music personally, I'm not going to act as if they got handed what they've earned. Again these guys are all over MTV independent. You can't get a hand out from Viacom. Its a corporation. It sees green. It doesn't care if your white nor black it knows these guys can reach a fan base and get them to throw money in their direction. But here goes my counter to your arguement.
1. I'm not sure what part of the country your from but in Dallas, TX, Mac Miller gets ABSOLUTELY NO radio play. Not from Urban Radio and not from top 40 radio. He is a non presence on the radio. End of discussion. So to say people are quick to throw him support is not true. Blacks with his style don't get on the radio because NOBODY with his style gets on the radio INCLUDING HIM!!!!
2. Thrift Shop is a HIT. No Ifs, Ands, OR Buts. Its a hit. It doesn't matter if Drake, Kid Cudi, Kid Ink, J.Cole, or whoever made that song, it would be a hit. It had good timing, its entertaining, its irreverant, and its versatile for alot of different crowds. It just so happens Macklemore wrote it. No Black artists get on for making records like that because NO black artists make records like that. Honestly no one really does except maybe Eminem with things like Real Slim Shady.
3. The radio machine when it comes to music does not have any agenda whatsoever. If its popular and it doesn't offend sponsors its getting played. If a song can show empirical data that when it comes on no one changes the channel then they will play it. That's all there is to it. There is no grand scheme, there is no scientific experiment going on, if its popular its getting play.
4. Black people make strip club records and "ignorant records" because thats what they know thats what they grew up on. And also because thats what's really hot on the radio. Its a scientific fact that strip club songs are popular on the radio and dont get changed. So if your rapper that NEEDS a release date. You will make a strip club song for radio. But we say strip club song like its a BAD thing. Strip club songs ARE hip hop. Hip Hop started in a club, it started at block parties it started at Parties. Strip Clubs ARE the new clubs they are the new block parties. So Grown men make songs that reflect that.
I'm a black man from Texas and my legends are artists like Big Moe and UGK. You got Uncle Luke in Miami, You got 8ball and MJG in Tennessee, You got Three 6 Mafia. Its a laundry list of legendary respected artists that have made strip club music. So strip club music is our inspiration. Just like Talib Kweli is Macklemore's. So why do we as black men make strip club music? We go to strip clubs and we look up to artists who go to strip clubs.
Why is that the only thing on black radio? These artists aren't being bold and creative. But even that's changing. J.Cole's second biggest hit is Power Trip and song about unrequited love. Kendrick is blasting ***** Don't Kill My vibe. and Drake takes risk with his 4th and 5ths singles every album. So that dynamic is changing. Its not about a conspiracy its just about what artists are inspired by.