Nah, Troup is saying you better get some GOOD mixes LOL.
Too often us Futureproducers place too much burden on the CONTENT alone....
You have to SONICALLY compete with Storch, Nitti, Mannie, West, Dre, and Just Blaze.....oh don't forget SWIZZY!
Mixing matters also. This industry is based on who can do the most by themselves, I found that out for myself working with a local dude, you don't want to get a mix sent back to you cause something was wrong with it, it can get fixed, and it was fixed.
But imagine the headache that Mr. Morales (for example) has to go through cause you got a hot concept but the mix is totally WACK, and the producer is scared to send his multitrack to some *names* over the internet, doesn't have the funding to cop new monitors or outboard EQs and etc