Everyone is only one hit away...again.
Keyshia Cole's problems are the same ones she's had for her ENTIRE career. But only now are they starting to cause her SERIOUS PROBLEMS.
Keyshia's suffering from an IDENTITY CRISIS. It was very clear (at least to me) that when she first came out, nobody sat down and planned out what her career identity would be. Her songs were all over the place. Her look was all over the place. Her sound got increasingly lazy over time, as if they weren't putting any effort into it.
At various points throughout her career, her image/music has been:
Young/Hip/Edgy
Grown/Sophisticated
Princess/Royalty
Downright Ghetto
Baby Mama
In Love Love Love
Bitter and Broken Hearted
This is her problem right now. All of her albums have sounded like poor rehashes of the ones before it. Her albums haven't had a cohesive theme, and her image has gone from one extreme to the other, and back again.
Now she's at a cross roads. People are tired of the same old song done different ways. Problem is Keyshia Cole's team never thought about what her career image was going to be, and now they are stuck with trying to define one for her now, after she's already inadvertently established one.
Early on in her career, she had the chance to be the next coming of Mary J. Blige. Her first single positioned her perfectly for that. And the market was wide open, because that Young Edgy RnB female spot that MJB (and later, Ciara) vacated had yet to be filled. But her team dropped the ball with a lack of planning.
So now she's lost. She doesn't have a sound, she doesn't have an identity. She doesn't have any direction.
If she doesn't get someone on her team that realizes this and can steer the ship in the right direction, she's a goner.
Funny thing...Trey Songz is approaching that exact same cross roads. There's backlash with this album. People are sick of hearing him whine about pussy, and sing about the club. So he's losing steam, and he has to have a major reinvention in order to keep growing.
But the one thing Trey has going for him is a very clearly defined image. He's the young, sex crooner. And he can put his career on cruise control and stay in that lane if he so chooses, because of the pre-planning that Troy Taylor (and team) did at the onset of Trey's career.
R.Kelly reached this same place around his 3rd/4th album. But R.Kelly reinvented himself. He came with "I Believe I Can Fly" which gave him access to Celine Dion's fanbase. And then he got YOUNGER with his KELLZ and PIED PIPER persona's (much like Jay did when he declared himself YOUNG HOVA).
YOU HAVE TO CLEARLY DEFINE AN ARTISTS IMAGE FROM THE BEGINNING, SO THAT THEY HAVE A CLEARLY DEFINED CAREER GROWTH PATH. Otherwise they'll hit a brick wall.