"Chasing Placements"

  • Thread starter Thread starter Mev_The_Producer
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Great thread! I'm getting my spongebob on and soaking it all in lol. I agree with the point about working with independent cats who are serious about their craft and either making serious noise or working to do so. I have a few q's to you guys because I've only started to get out networking recently. If a producer were to build a relationship with a talented artist over time and make the next "So Far Gone", how does the producer profit in a way like the artist would? The artist is able to charge X amount of dollars for touring, several times a week. How does the producer build off such a success? Is the traditional route of only being able to build off such successes by using it as a "resume booster" the only way? (hope that makes sense)
 
Not chasing placements...just pushing the Fly Wheel, just pushing the Fly Wheel... Just remember at the end of the day you are your business period in Anything from now on.
 
Clayton said:
Great thread! I'm getting my spongebob on and soaking it all in lol. I agree with the point about working with independent cats who are serious about their craft and either making serious noise or working to do so. I have a few q's to you guys because I've only started to get out networking recently. If a producer were to build a relationship with a talented artist over time and make the next "So Far Gone", how does the producer profit in a way like the artist would? The artist is able to charge X amount of dollars for touring, several times a week. How does the producer build off such a success? Is the traditional route of only being able to build off such successes by using it as a "resume booster" the only way? (hope that makes sense)
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Yea, depending on how big the hit is, it would be very lucrative to the producer as a resume booster. The hard part is finding an artist who will really make the hit a hit. Consumers are very particular in what they consider a hit, and a hit may even be a song that you don't particularly like. Like we have learned with our company, find you a good artist, and focus on creating hot singles. You can spend all year making an album, but the singles are whats going to get the artist a deal. Make the singles, test the consumer audience, and if they like, push it hard! We gave up going after industry artists. Industry cats are so unreliable yo.
 
Very good insight in this thread I agree w/ rome and troup jus try 2 make money off ur music any way u can and not just placements
 
It seems the focus of this thread is making money, that's cool and all but what's going to make you the money? Your strategy, angle, etc... or your music...

Everybody has the same tools at their disposal... guys say they make money off of SoundClick, PMP, etc... why?

It's their music. Just because you are in all of the same places as the next man.... the person with the best music is normally going to win. You may get a few stragglers that haven't found out about the people with real heat but once they do, they'll probably F with them if your music isn't as good.

So instead of thinking that a pretty page, or cheap price is going to sell your music.... let your music sell itself.

Can your music F with the people that are seeing success? Ask yourself that first before you run off starting accounts everywhere and really aren't ready.

Superstar O, Vybe Beatz, JJ, Cas, WHP .... all have hot ish so it's really not solely about what clever concept you come up with.

If your music isn't top notch... don't get pissed if you can't sell anything.

Just saying.

(You don't have to quote or comment on this and I wish you wouldn't, thanks)
 
even if you dont get enough from a major label placement to make a living, it enables you to charge more to the independents, my thing is I'd rather put effort into getting those placements to increase my brand before I really go after the independents because nothing pisses me off more than rappers copping an attitude about paying for a beat, I've dealt with that more than I ever want to, so I'm like DJ Paul said the original reason they singed to a major, when they were killing independently, but the higher visibility allowed them to charge more for shows, features, beats, etc. ... and JTroup, I don't think I've ever seen you respond about how being the bargain basement beat guy increases your brand, I just want to know what your answer to that is
 
MrJames851 said:
and JTroup, I don't think I've ever seen you respond about how being the bargain basement beat guy increases your brand, I just want to know what your answer to that is
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I don't recall that question.


Your answer is exposure. My brand value isn't based on selling beats.
 
` . . RED . . ` said:
mev, aint you the dude who took sounds from another well known kit & sold them as your own in your own drum kit? lol
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did i steal sounds from another kit and try n sell them in my own kit? no

did i steal sounds from a website and attempt 2 sell them on mine?
yes. and i had the balls 2 come back, publicly apologize for my actions. Not strip my account on here of all its info and run away from this site and the problem as many of you guys would have done.

Great effort at bringing up something totally irrelevant to the discussion at hand tho. Clap, Clap, Bravo.

+3 FP points for u

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as for every1 else - i see the page everyone else is on and agree totally.

Basically, do not limit yourself. Money is out there to be made. Allow yourself to be multi-faceted and make more than just 1 kind of stream of income from your music.
 
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j.troup said:
Your answer is exposure. My brand value isn't based on selling beats.
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exposure meaning your sound is ubiquitous, and hopefully the name is associated with that as much, but what good is that is what I'm saying? your brand is gonna be "the guy that I go to for dirt cheap beats"
 
the money and "success" in the industry comes from building brands, not from exclusively trying to be down with well established ones. this has always been the case. if you believe that youre hot enough to get on rihanna's or jayz's album, you should sign your OWN jayz and help them get a deal. if you (and the artist) are as hot as you think you are, youll have way more publishing/tour/licensing/merchandise revenue to eat off of than $3-5K and your publishing/royalties ate up by greedy A&Rs/mgmt, sample owners, songwriters with clout, etc. that being said, its a dog-eat-dog industry, you dont HAVE to get placements with big artists to be taken seriously, you just need to impress and associate with the right people that recognize your talent.
 
MrJames851 said:
exposure meaning your sound is ubiquitous, and hopefully the name is associated with that as much, but what good is that is what I'm saying? your brand is gonna be "the guy that I go to for dirt cheap beats"
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If my brand were based on selling beats, then you'd be right. But it's not.



I'm chasing Oprah's success model. And whoever thinks Oprah makes all her money from her afternoon talk show is sorely mistaken.
 
[F_or_DEAF] said:
do you charge everybody that you provide your services (studio time) to?

and if you don't charge everybody, how do you determine who you charge for you work and who you don't charge???
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I charge everybody.

That's my story and I'm sticking to it, becasue if I say I don't charge people I have faith in and someone reads it, they'll realize they paying me because I know they suck. lol.

I shouldn't have said that. :cheers:
 
dmensah1 said:
the money and "success" in the industry comes from building brands, not from exclusively trying to be down with well established ones. this has always been the case. if you believe that you're hot enough to get on rihanna's or jayz's album, you should sign your OWN jayz and help them get a deal. if you (and the artist) are as hot as you think you are, youll have way more publishing/tour/licensing/merchandise revenue to eat off of than $3-5K and your publishing/royalties ate up by greedy A&Rs/mgmt, sample owners, songwriters with clout, etc. that being said, its a dog-eat-dog industry.
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Great post

Great thread

For 2010 less chasing and more BUILDING...
 
deRaNged 4 Phuk'dup said:
I charge everybody.

That's my story and I'm sticking to it, becasue if I say I don't charge people I have faith in and someone reads it, they'll realize they paying me because I know they suck. lol.

I shouldn't have said that. :cheers:
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Cool, I qualify for free service then :D

Just kidding...
 
dmensah1 said:
you just need to impress and associate with the right people that recognize your talent.
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word...

Russell Simmons said something like that...about surrounding yourself w/ the right people...
 
Now this is why I come to FP.
These threads are knowledge trees and I just pick the fruit of em.

I would combine major placements with developing artists, licensing beats, and whatever else you can think of to develop your brand.
The more revenue streams there are, the better.
 
[F_or_DEAF] said:
word...

Russell Simmons said something like that...about surrounding yourself w/ the right people...
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But it's also about taking charge of your own destiny, and not waiting for someone else to grant you success.


You can live high and mighty in another man's penthouse...until he decides to kick you out.
 
In terms of making money and being successful, I like to think in percents, for example, if you multiple 0 with 2 then you get 0, 200% of 0 is 0, simple.

But let's say you've sold 2 leases for $40, then that's a great sign that you CAN be successful and that you CAN make money off your craft. Because all that has to be done is to multiply the $40 so many times that you can live off it in the future. If a dude was happily paying for your music after coming from his 8 hour shift, so why in the world shouldn't you find another dude doing the same and so on? But with zero profit you have nothing to multiply, you haven't even started yet.

That's why it's important to stick to what you do, to believe in yourself that you can and will reach your goal, even if you only sold 2 leases, just remember it can be multiplied.

On the other hand I don't make money my main goal, getting money is good, but getting positive feedback from these people buying your music is even better, the latter is in the end what sticks to my mind and what I'll remember word for word, whereas the money is already blown and forgotten. Money is just a tool for me to build a bigger business, I have immense fun in NOT doing a regular job, it's not just the money I'm after.
 
WOW!! Dayam....U learn so much from Readin all those great posts from Producers n Experienced people like Deranged,BiggRome and J.Troup,etc...Great read!...Thanx guys! All of u give great advice,i always respect your views about the industry n production....Like some1 else said above this is why i come to FP!...I'm 17,n have been producing for 3 years now,n now exactly as the thread says Im Startin to "Chase Placements"..N start my career off...Godwilling that is.......N All those words will definitely help a lot.Great Thread....N i think maybe this thread should even be a Sticky in one of those other boards here like the Industry and Music business, or even the getting Started board. Would definitely help a lot of beginners n noobs Startin out. Peace..Keep Grindin everyone!......Zaeed Zubair.
 
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