
ProducerJC
IndieHost
There are more people in the music industry today than there has ever been before, in history. On top of that, we all want to gain more listeners in hopes that they’ll become our fans because we all know that fans are a large contributor to our success or failure as musicians. So, how do we gain more fans without being labeled spammers?
The internet is the best way to stay in contact with music listeners because it allows us to communicate with people directly, as long as you’re not a spammer. There are too many music spammers that misuse the internet, whether this is on purpose or not, and lose listeners just a fast as they gain them. Honestly, I get bored with the redundant methods used by musicians that lack the online social skills necessary to build a following. This is my attempt to help those of you who want to build a following without being labeled a spammer.
The internet is the best way to stay in contact with music listeners because it allows us to communicate with people directly, as long as you’re not a spammer. There are too many music spammers that misuse the internet, whether this is on purpose or not, and lose listeners just a fast as they gain them. Honestly, I get bored with the redundant methods used by musicians that lack the online social skills necessary to build a following. This is my attempt to help those of you who want to build a following without being labeled a spammer.
- Give people a reason to listen to your music. People are always saying things like “Download my free mixtape” or “checkout my website”. This is a poor way to start a relationship with music listeners. I get the best results when talking about what their interest are, before telling them to visit my page or listen to my music. It’s less intrusive and a warmer way to gain that first listen or download.
- Take advantage of online signatures. Signatures are great for text messages, emails, and forums because they allow you to talk about whatever you’re interests and bring attention to your website and music. People that like what you have to say will naturally want to learn more and will visit your website as a result.
- Email periodical newsletters. Email addresses are mostly used for business purposes. A newsletter is the same as your own online newspaper. It’s your opportunity to keep people updated with latest news and website updates. Resist from sending more than one update per week and you’ll easily avoid spam folders.
- Be a follower to get followers. Everyone wants followers on twitter, facebook, myspace, and other social networks. Most people will follow you back after you follow them and even if they don’t, you’ll be able to learn what people chat about most. Learning this information helps you to find ways to engage people and opens the door to gaining a new listener.
- Create more than just music. Get involved in your community or, better yet, create something to do in your community. We’re all looking for ways to overcome boredom. By creating things to do and finding ways to contribute to society, you’ll gain positive publicity. You can also help other musicians to promote their shows and music. This is a great way to expand your reach and find collaborations.
- Work well with others. The biggest problem with musicians and performers is their egos. Egos can get in the way of your progress and will make it harder for people to work with you. No matter how you look at it, this is bad for business. So try to keep your ego in check when working with others and you’ll find that your interactions will become more pleasant.