Legal Dollaz
New member
Labels at times just want a face to bring traffic to them. The saddest example of this was Motown appointingning Andre Harrell. For all he could have done to forward the company, all they really wanted was affiliation with his face and name.
Yea definitely more of a marketing move than anything else for Atlantic. We all know the actual art of A&R'ing with these labels in the hip hop world has long been DEAD. Ross will be given a 'president' title as soon as its agreed that he's peaked as an artist, which I believe is right after this new album run its course.