Her music and her snapchat are colliding. If she wants to be known as a singer, go the Beyonce route.
Otherwise you'll have a bunch of akedemics talking about how they all want to stuff her stomach with many pints of silverfish.
I am amused by this man but this particular woman venting about her social media popularity not matching up to sales, I don't want to go there, especially after his video but this tinashe must realize that the audience that follows her snapchat might be a very unlikely source for a musical fanbase. If of course most of them became your fan through that and not itunes/amazon etc.
It would be much wiser to instead take the jennifer hudson approach and not worry about your chips ahoys pls kthnx focus on singing kthnxpls.