Lupe caught some heat from his label over this album can't remember the whole deal but it almost got shelved if I remember right.
I like this track, in fact I think it is some of his strongest work (whole album) because he keeps it real, tells stories but never gets preachy about it. Even though he doesn't get preachy he puts it on you (us) the consumer as to what we value by what we say, do and buy. This video asks the simple question, do you want substance or do you want the latest bullshit?
Everybody says substance without a second thought as they run out and buy the latest Lil Wayne album...sad really.