To kinda elaborate on what CurlZ said, we as Jamaicans or Reggae fans kinda expect certain imperfections from our singers, thats what make them unique. Every body from jack radics to I-wayne, but the Falcetto sh*t or the coarse voice thing Sizzla is doing, just will not cut it in the bigger Pop/ Hip hop music market.
Sometime some artist need to just stay in their lane and do what they are good at..
After bashing Sizzla for the past couple of years, I still feel that there is good solid artist inside him who, with the right guidiance, mgmt and producers, can put out a solid album thru Def Jam that can stand up against any Pop, Hip hop or anything else out there..