Here's somethin,
Make it like Scratch Magazine. Music production is popular.Call it "Ear to the Streets."
You want to have someone going around to all of the different producers or rappers. And interview them. You want it to be like how Sucka Free countdown was for a minute
But you want to give people a reason to tune in. So you can make it regional where you have the North, West, East and South. So if you were doin one on the west right now, then
you'd have YG and DJ Mustard, or Kendrick Lamar and the TDE crew. And you'd interview them in their element.
Yet the key to it will be making sure it has a live feel to it. You want genuine mess ups and ad-libs because it's better anyway. So you if they're doing a producer you can hit them with the "Rhythm Roulette"
if it's an artist you can make them cypher. But to keep it live you make them pick beats out of a hat, or make em choose a topic from out of a hat. So you still get that Freestyle Friday "live" quality,
but it's amongst the crews.
To keep it to the theme of "ear to the streets" they have to play or spotlight an artist like "unsigned hype" from the region or area. Have a segment where they have to play a few songs, maybe three max, and have viewers
decide who they want to keep on. Play one verse to the hook, or whatever or full song, depending on the time block. Then whoever wins gets to make a track with one of the established producers from that area. And they should film the winner making or vibing in the studio, and post it online. So all the people that have bars and battle Smack DVD get a chance to battle, show their skills
Depending on who's being posted or highlighted, they should show you what their town is like. Where they really rep. What's the best place to eat that ain't a major fast food place? What is that place's best dishes? What's their favorite thing to eat from that place. "If you only have five dollars to spend and you couldn't go to McDonald's..." sort of thing.
The barbershops, where you go to get haircuts? Where do you go to get mixtapes? Where do you go shopping for clothes and kicks at?
What club plays the best music? Are the lounges better? What about dance crews? What type of dancing do folks do where ever you're at?
Who are the baddest girls? Let the watchers vote that out. Post their pictures online, and the winner(s) get put in videos or model for some brand sponsor.
What athletes are from the area? Get everyone involved.
I was mainly talkin about hip hop, but they should do it with all artists. That should be for BET, and then for Pop music they should do something similar on MTV. Where they show all of the "popular" billboard artists.
Maybe they already do this.
However the main idea is that it's scripted but you want it unrehearsed. Allow for spontaneity. Not just shock value. Think "stung" with Method Man and Redman. When they got Ludacris to rap over that absolutely terrible beat.
They had the music execs in on it too, and while that part was scripted, the way Luda still came up with somethin anyway is still dope. Like it was funny that they were supposed to be punkin him, but it showed he skilled he really is. that would be an example of "On the Spot." which is a small segment from "Ear to the Streets."
You show videos, fine women, you do interviews, you show artists at work, good food you have the established, and those getting on, all tuning in to do what? keep their "Ear to the Streets."
Have it on Wednesdays because that's half way through the week. You only have to show it once, make it an hour long with that week's re-run on Saturday or Sunday in case you missed it and don't have Tivo.
please send a nice check (that's a sponsor/advertiser's dream), give me a whole bunch of frequent flier mileage and honorary hood passes. or you could let me be a vj or get put on the payroll.
you can add popular actors and actresses too. if they're from whatever city is being interviewed. post the most popular mixtapes. and have updates with major artist from that area letting us know when they're due for a new project.
exclusives all that.