N
NoVA Entertainment
Guest
Because FREE = NO value.
Major artist go with Major Producers (With Value).
Absolutely. But unfortunately that is how soundclick along with any other digital source of production distribution falls short.
A post I have above sorta explains the idea of the digital world vs the physical world.
Things that are entered into the digital world almost immediately lose value because that is the nature of the beast. Cheaper, faster, accessible, and these are all symptoms of not being PHYSICAL.
An online producer unknowingly places their brand into that category. Without that physical presence already established, you have a lot of new, young producers trying to post beats on the Internet thinking that's all it takes.
Well, not only have they entered their brand into a business model that is DESIGNED to create cheaper more accessible products (less value) they are going to have to use even CHEAPER marketing techniques to CREATE the sense of value in their website. And it's even harder on soundclick because all of the producer's pages are all on one site...soundclick.com. So you are now in direct competition with every soundclick member. You're not a soundclick member, you are a soundclick competitor haha.
With that said...the Free DL is in fact a key (of many other keys) to being more successful than the rest of the pack in the digital world. Another key would be to have your OWN site and not a soundclick.com...or have both really. Also, the idea of building a stronger physical presence in the real world changes your business model into a two part system. Each system would do the same thing (sell music) but in two very different ways, if not the opposite of each other haha. But that's another post.