First off I did this thread here cause I think here I can get some decent feedback.
So, I got an email from what I think is a online music label that just starts making moves. They said they liked my music and asked about joining them. After I started to ask them questions, here is what they replied:
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What do You think I should do? How does it looks for You? Serious? Below the message there was a contact to the guy and also his twitter, which looked serious - he has like a 500 followers or sth, so it's kinda real person. I am fairly new to the game cause I've been producing for 2 years now, so it's somehow soon for me to join a group I think. The fact that I never had a contact with business side of music is important here as well. From nature I am kinda suspicious type of a guy so it's always hard for me to believe that someone wants to do FAIR and legals business.
Also, if I would join them, what about my SOLO activities? Would I still be able to sell beats on my own? Or make my own projects? Sorry for all those rookie questions, but I thought some experienced guys here can give me some true advice. It's not like it's a big label, but still for me it's flattering that someone wants to work with me. Tell me what You think!
Why are you guys giving him this ridiculous "go ahead and sign" advice?
First off, let's break this email down and decipher the "code" talk...
- "Some are full time with us trying to get this off the ground" (you prb. won't get paid)
- "We would like to sell as much as possible as to attain the capital required to..." (they don't have a lot of money, if any)
This is a new venture, they do NOT have enough money to survive and you prb. won't be offered much, IF ANY, in the beginning. You will be hit with the "promo" talk which goes something like this "we have x and x amount of views, x and x amount of connections, x and x things line up... if you sign with us, those resources will also be available to you as well"
Hold up... they already started talking like that, it's in the 3rd and 4th paragraphs.
50/50 split for what? What are they bringing to the table that entitles them to 50% of the money? 100 views on youtube? Come on, they need more concrete numbers than that.
What you need to do is ask the following questions:
- What are your 1 year, 5 year, 10 year plans?
- What's in it for me?
- Will you build and put money into me, as a producer, in your company? If so, how?
- Who owns what and at what percentage? Do i own my music, do you own it? Is it negotiable? etc
- I'm I signed exclusively to your company or can i still sell music on the side?
These are just some basic questions of the top of the head but you get the point.
You need to be able to drill down ANYONE who approaches you with these types of emails. You will come across a lot of bullshitters in this world. The only way to weed through em is by asking as many questions as possible.
Here's what i've learned so far... those who are serious about their business will not only answer any questions you have but will approach you FIRST with a "here's what's in it for you" plan. People seem to forget that in order to get someone to be part of their "team" they first need to feed into the other persons wants and needs... right now it's looking like they are trying to get as many people as possible for free or cheap.
Don't be afraid to talk numbers, EVER.
Talking numbers, money, percentages cuts through a lot of bull and saves a lot of time.
What are they bringing to the table that entitles them to 50% of the money?
Take the deal, worst thing that can happen is that it blows, and then you're back at where you are now, which doesn't seem as a bad thing to me.