Joel Venom
www.joelvenombeats.com
the info for this was great,i will take heed to it.
- Develop a clear visual identity. Cloning won't help here.
- Do not overload people with tons of text, artificial photo shoots and countless pixelated youtube videos. Music first.
- Buy ads. Very easy, very cheap and offers endless possibilities on the web.
- Buy ad space in music magazines to massively increase your chances to get featured by their editors (yes, that's how it works - also online).
- Adapt the marketing activities to a specific audience (the smaller the better), not the world.
A VERY important tool is a properly sorted mailing list ("newsletters") for different audiences: press & taste-makers, bloggers, fans, previous customers, etc.
This is absolutely essential and much more effective than passive promotion.
Same here, do not spam!
Oh and another thing might also help. Throw all your "good enough" productions away and hide them in a safe. Present yourself with absolutely killer productions only. It's a very easy step.