HipHop Study: Macklemore's DIY success story

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Kendall143

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Macklemore’s DIY success story shows us the power of fan based communities; he essentially harvested a large, dynamic fanbase without label support, and you can learn from his story to build your own.


This two-week course focuses on three key elements of building a large fan based community:

1) knowing your audience;

2) creatively packaging your content;

3) focusing on the media that matters.




By the end of this class you will have a clear audience profile for your future fanbase and basic content that will speak to them.


Check the online course



CLASS AWARD:

The student that produces the best fan character and most creative content will be featured on the homepage of MTV Artists.
Prerequisites


This class is for beginners and no prerequisites are required.





Build an Audience: A Macklemore Case Study in Music Marketing - Skillshare
 
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It's crazy .. I just started getting into this dude too. Once you get past his funny, gimmick-y stuff you'll notice the dude can flow.
 
Good to see some independent Hip-Hop doing well. Was really happy when the Thrift Shoft track garnered so much buzz.
 
Here's what I noticed about Macklemore being that I live in WA...

- turn on the local radio station
- see what people are passionate about
- make a song about it

= Fame, Buzz, Attention

No hate on dude but I don't like rappers that sound like they're breathing their last breath when they rap. Much success to dude.
 
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