ProducerJC
IndieHost
Successful producers are people who actively work within the music business and can generate a substantial income from their works. After all, the ultimate goal is to make a living doing what we're passionate about. I've been an active FP member for a long time and rarely see producers doing what it takes to have their music heard; much less have their beats listened to by career professionals.
As a corporate level business professional, I've learned that companies like when you can make or save them money; and, as a producer, learned that artist enjoy the same benefits. What's rare is finding companies and artists that care more about what's given than received. Regardless of the purpose behind these observations, those who want to achieve financial success should become a producer who conducts business regularly. Does this mean that the best beat for the best price earns the business?
Since most of my professional experience comes from generating sales, I suspect there's much more to it than making great beats and setting cheap prices. As a matter of fact, cheap prices can hurt beat selling business more than they help. This is because a cheap price coupled with a lack of industry influence usually leads to beats considered as being low in value, or not worth anything. On the other hand, expensive prices can just as easily turn people away beats aren't up to par.
Advice for New Producers
Understand that, as producers, we're in the business of providing services to those in need of music. People work with us because we're able to help them find solutions, generate income, grow fan bases and expand their music career; therefore, other aspects of business should be explored. Sales training and practice will show what it takes to sell. Piano lessons will show you how to play keyboard and business classes will teach you the business. Don't under estimate the level of professionalism we've established throughout our careers by tricking yourself into believing that you get everything you need in a four year college coarse. Instead become a lifetime student of the music business by learning everything from music fundamentals to playing instruments, building fans, establishing business connections, and more.
As a corporate level business professional, I've learned that companies like when you can make or save them money; and, as a producer, learned that artist enjoy the same benefits. What's rare is finding companies and artists that care more about what's given than received. Regardless of the purpose behind these observations, those who want to achieve financial success should become a producer who conducts business regularly. Does this mean that the best beat for the best price earns the business?
Since most of my professional experience comes from generating sales, I suspect there's much more to it than making great beats and setting cheap prices. As a matter of fact, cheap prices can hurt beat selling business more than they help. This is because a cheap price coupled with a lack of industry influence usually leads to beats considered as being low in value, or not worth anything. On the other hand, expensive prices can just as easily turn people away beats aren't up to par.
Advice for New Producers
Understand that, as producers, we're in the business of providing services to those in need of music. People work with us because we're able to help them find solutions, generate income, grow fan bases and expand their music career; therefore, other aspects of business should be explored. Sales training and practice will show what it takes to sell. Piano lessons will show you how to play keyboard and business classes will teach you the business. Don't under estimate the level of professionalism we've established throughout our careers by tricking yourself into believing that you get everything you need in a four year college coarse. Instead become a lifetime student of the music business by learning everything from music fundamentals to playing instruments, building fans, establishing business connections, and more.
