M.C.-Exclusivo
Break yo'self fool!
What I find funny is, is that a lot of artists are starting to see that free mixtapes are actually a poor way of trying to improve their fan base.
They start to realise "Shit, I'm not doing many shows to make these mixtapes worth it"... "Shit, I'm not growing my fan base, I'm just telling my current fanbase to expect my music for free"...
THEN they come out with an EP 3 months after their realisation. Put it up on their website for $5. Sell 3 in a month.
Their mixtapes were being downloaded 3 times a day from a total fan base of 10,000... That is: according to their mailing list that they've put together over time, from downloads of their mixtapes.
With a fan base of 10,000, you'd expect at least 100 sales. I mean, that's just 1%... When I put something out, I expect 10% of my fan base to buy it. I expect 1% to go that extra mile and buy the "avid fan" product.
This guy can't even get 0.1% of his fan base buying, what's that about?
Simple: All those mixtapes you put out for free trained your fan base to expect your product for FREE. With music, that shit is easy to do too. You put out that EP. Those 3 people that bought it have only bought it to put it on Torrent sites for the others. Your EP actually got 3 downloads a day, but you didn't know.
Your fan base is worthless, they aren't buying. You might as well have a fan base of 100, the numbers would stack up better.
So what is there to do? Start a new fan base, train them to buy your music? Or do you go back to releasing mixtapes and hope something happens... Like Nike come and sponsor your Summer tour around 2 Arizona cities?
But that's none of my business.
They start to realise "Shit, I'm not doing many shows to make these mixtapes worth it"... "Shit, I'm not growing my fan base, I'm just telling my current fanbase to expect my music for free"...
THEN they come out with an EP 3 months after their realisation. Put it up on their website for $5. Sell 3 in a month.
Their mixtapes were being downloaded 3 times a day from a total fan base of 10,000... That is: according to their mailing list that they've put together over time, from downloads of their mixtapes.
With a fan base of 10,000, you'd expect at least 100 sales. I mean, that's just 1%... When I put something out, I expect 10% of my fan base to buy it. I expect 1% to go that extra mile and buy the "avid fan" product.
This guy can't even get 0.1% of his fan base buying, what's that about?
Simple: All those mixtapes you put out for free trained your fan base to expect your product for FREE. With music, that shit is easy to do too. You put out that EP. Those 3 people that bought it have only bought it to put it on Torrent sites for the others. Your EP actually got 3 downloads a day, but you didn't know.
Your fan base is worthless, they aren't buying. You might as well have a fan base of 100, the numbers would stack up better.
So what is there to do? Start a new fan base, train them to buy your music? Or do you go back to releasing mixtapes and hope something happens... Like Nike come and sponsor your Summer tour around 2 Arizona cities?
But that's none of my business.