ProducerJC
IndieHost
Do you know how the world views Hip Hop?
The answer to this question starts with those who are seriously involved with it's growth and development. Throughout all of my years of being in the business, I've tried to help people make money with their music. You would think the task of doing such a noble deed would be easy to pull off. However, now I realize that the problem is in the work ethics of the artist; because most don't have any.
This is what the Hip Hop music industry has turned into. It's now full of people who have absolutely zero knowledge of building new relationships, nor do they want to. All they seem to care about is their popularity, public image, and conveying their message to the world. These goals are great and all, but I rarely find people who are able to carry their own work load. It seems that, for the most part, the underground hip hop community has grown lazy. As a result of this infectious laziness, people are remaining in the poor house, mostly due to their lack of dedication to accomplishment.
It takes money to be creative.
This doesn't mean that it takes a lot of money though. You'll need to purchase the necessary instruments and resources in order to achieve any realistic shot at getting a record deal with a label. Even the indies are setting standards for minimum requirements. It takes daily work in terms of creating new music, planning social events, promoting gigs, engaging people for business related services, etc. That's why musicians hire managers.
Now, here in lies the problem most people face. They don't have anything worth managing... They just hang out with their friends and play video games. A lot of the underground hip hop artist are too egotistical to get on stage and perform for spectators; and when they do, it's obvious that their experience level is low.
Here's a business solution.
Create a website dedicated to improving your beats. Build a following of artist buy gaining their input on your tracks. Be sure to copyright your beats before making them available online. And, for the love of God, please stop emailing your demos. I delete most emailed downloads. Downloading music before hearing hasn't been my thing since the 90's.
Most professionals prefer to stream audio before downloading it to hear in the car. Those who can afford the luxury of Bluetooth radio and iPhone technology can stream music through car speakers from their cell phones. It's only a matter of time before music downloads become less necessary altogether. So get ahead of the game and build a website to stream your music for listeners. Send links to people, instead of downloads.
Collaborate with the right people, which are usually the ones make the same moves you are. Look for projects everyday, 7 days per week; 365 days per year. It doesn't need to be an all day event, online a couple of hours per day will go a long way. Doing so will bring you the attention needed to sell your music/beats; if you have any.
The answer to this question starts with those who are seriously involved with it's growth and development. Throughout all of my years of being in the business, I've tried to help people make money with their music. You would think the task of doing such a noble deed would be easy to pull off. However, now I realize that the problem is in the work ethics of the artist; because most don't have any.
This is what the Hip Hop music industry has turned into. It's now full of people who have absolutely zero knowledge of building new relationships, nor do they want to. All they seem to care about is their popularity, public image, and conveying their message to the world. These goals are great and all, but I rarely find people who are able to carry their own work load. It seems that, for the most part, the underground hip hop community has grown lazy. As a result of this infectious laziness, people are remaining in the poor house, mostly due to their lack of dedication to accomplishment.
It takes money to be creative.
This doesn't mean that it takes a lot of money though. You'll need to purchase the necessary instruments and resources in order to achieve any realistic shot at getting a record deal with a label. Even the indies are setting standards for minimum requirements. It takes daily work in terms of creating new music, planning social events, promoting gigs, engaging people for business related services, etc. That's why musicians hire managers.
Now, here in lies the problem most people face. They don't have anything worth managing... They just hang out with their friends and play video games. A lot of the underground hip hop artist are too egotistical to get on stage and perform for spectators; and when they do, it's obvious that their experience level is low.
Here's a business solution.
Create a website dedicated to improving your beats. Build a following of artist buy gaining their input on your tracks. Be sure to copyright your beats before making them available online. And, for the love of God, please stop emailing your demos. I delete most emailed downloads. Downloading music before hearing hasn't been my thing since the 90's.
Most professionals prefer to stream audio before downloading it to hear in the car. Those who can afford the luxury of Bluetooth radio and iPhone technology can stream music through car speakers from their cell phones. It's only a matter of time before music downloads become less necessary altogether. So get ahead of the game and build a website to stream your music for listeners. Send links to people, instead of downloads.
Collaborate with the right people, which are usually the ones make the same moves you are. Look for projects everyday, 7 days per week; 365 days per year. It doesn't need to be an all day event, online a couple of hours per day will go a long way. Doing so will bring you the attention needed to sell your music/beats; if you have any.
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