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Ghostface Killah - The Big Doe Rehab in stores today!
Def Jam's mixshow department employees, Young Sav and Steve-O create promotion/marketing subdivision/program named "Best Of Both Offices," in order to establish or re-establish existing acts on the label's roster. The NY based company acts as a small scale marketing hub designed to ignite awareness campaigns for Def Jam's upcoming releases. "Artist Development" is the objective of the marketing program, helping to season the artists as well as creating the groundswell needed to jumpstart their individual projects. "In a business where artist development has become non-existent, we pride ourselves on putting these artists through our personal boot camp to get them hot again," Kendell aka Young Sav states. "We know what the market has changed to and know how to build out fan bases, especially for hip hop acts whose overall selling power seems to be diminishing," adds Steve-O. "We know how to make it hot."
Best Of Both Offices, developed from the duo's successful installments of street mixtapes in early 2006, had become increasingly popular with the retail community as well as young consumers. The tapes were set as the battlegrounds for two major record companies to meet head to head, song for song to see which company had actually put out the best overall music. This concept help to put the interest back into the music at hand, while involving the public in direct interaction by putting a consumer poll on the tape's website. Their first installment, "Def Jam vs Interscope, immediately became a hit due the match between IDJ's front Man "Jay-Z" and Interscope's boastful heron "50 Cent."
The tag team leads the pack of the industry's newest generation of young entreupeneurs. With savvy street marketing, and non-traditional promotion tactics, they continue to set the bar for an industry that is ever changing.
Ghostface Killah - The Big Doe Rehab in stores today!
Def Jam's mixshow department employees, Young Sav and Steve-O create promotion/marketing subdivision/program named "Best Of Both Offices," in order to establish or re-establish existing acts on the label's roster. The NY based company acts as a small scale marketing hub designed to ignite awareness campaigns for Def Jam's upcoming releases. "Artist Development" is the objective of the marketing program, helping to season the artists as well as creating the groundswell needed to jumpstart their individual projects. "In a business where artist development has become non-existent, we pride ourselves on putting these artists through our personal boot camp to get them hot again," Kendell aka Young Sav states. "We know what the market has changed to and know how to build out fan bases, especially for hip hop acts whose overall selling power seems to be diminishing," adds Steve-O. "We know how to make it hot."
Best Of Both Offices, developed from the duo's successful installments of street mixtapes in early 2006, had become increasingly popular with the retail community as well as young consumers. The tapes were set as the battlegrounds for two major record companies to meet head to head, song for song to see which company had actually put out the best overall music. This concept help to put the interest back into the music at hand, while involving the public in direct interaction by putting a consumer poll on the tape's website. Their first installment, "Def Jam vs Interscope, immediately became a hit due the match between IDJ's front Man "Jay-Z" and Interscope's boastful heron "50 Cent."
The tag team leads the pack of the industry's newest generation of young entreupeneurs. With savvy street marketing, and non-traditional promotion tactics, they continue to set the bar for an industry that is ever changing.
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