They are making a sale or two every week or every other week? I hope you are just talking about exclusives because I guarantee you they are leasing WAY more than that. I sell/lease more than that and they are more well known than me.
Yes, I am talking about exclusives =)
And I know exactly how much they sell online because I kept a log of the top 5 on soundclick along with 3 other producers that weren't always in the top ten, but would peak around there every once in a while.
That is the type of extra research people aren't willing to do...or even worse, don't even think to do.
I mean, who here has even asked them? They are available to ask questions too ya know. I've talked to a couple of them a few times asking q's and were more than happy to answer.
Their leases (if the results are the same as what I've experienced) are mostly sold in bulk (two or three, maybe four at a time) and they will cut them a deal.
But even four leases typically don't add up to one exclusive, feel me?
That's just candy money.
They way I did business was to leverage my leases as a bridge into making exclusive sales.
Once someone has purchased non-ex or multiple non-ex (the more the better because I know that artist is someone trying to make moves and most likely will work even harder than before if this is the first time they have invested in production).
But yeah, for some people, they need to sell up to ten non-ex licenses in order to make that equal a single ex sale because they only charge an average of $25 a track or something really low. Their ex still cost at least $250, sometimes up to $600.
That's why I don't really base someone's business on what their non-ex sales are. Those numbers to me are basically the numbers of their potential ex sales. It's up to the producer what they do with the analytics they get back from their non-ex sales that will help determine how much more ex sales they will get.
Eventually I'm going to stop basing that on ex sales and will only base it on how many different artist they help gain 1,000+ fans.
Those are the producers that are going to be the first to learn a new type of point system. But that's a whole other issue that will take a while for me to break down. (but promise to do so eventually).
I think what I'm saying is, there are better ways and better money than even just selling ex beats. Just like there is something better than selling just non-ex beats. Those two systems are just a small slice of the music revolution pie. There's about 9 other things you can do as a producer to make a living and non should be considered easy, but definitely do-able.
