Iggy Azalea has a song called "Rolex", and there is also the song "Gucci Gucci".
From what I know, you can use the name unless it's reserved. (where all of them are) (which basically means you can't)
You can however add in a word like "Gucci Mane" or "Chanel West Coast".
Just keep in mind you can't use their brand logo for promotional reasons, so design a completely different logo!