Music Seminar: How To Get Your Music Business Off The Ground

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THE MUSIC INDUSTRY REPORT



Start Me Up! - How To Get Your Music Business Off The Ground



Saturday, April 24, 2010
Eddie’s Attic Decatur, GA,
11:00 am - 3:00 pm




Agenda: 11:00 am - 12:30 pm





Panel 1 - HOW I GOT MY MUSIC BUSINESS OFF THE GROUND

12:30 pm - 1:30 pm





SPEED NETWORKING LUNCH SESSION
1:30 pm - 3:00 pm







Panel 2 - 30 SECONDS TO PITCH YOUR PLAN






James Andrews, Everywhere Social Media


James Andrews is the managing partner/co-founder of Everywhere, specializing in the creation of digital strategies, online communications, and web content production. Everywhere is a strategic communications agency that focuses in helping brands and individuals navigate the social media and online space to build better connections with their audiences. Their clients include Delta, CNN, Macy’s, PGI, Promethean, Georgia Public Broadcasting, Actress/Author/Activist Jane Fonda, and Music Producer Jermaine Dupri.




Before launching Everywhere, Andrews was Vice President, Ketchum Digital and directed global social media brand strategies for Monster.com, FedEx, GeekSquad, Nokia, Wendy’s and Newell Rubbermaid. James blogs at Fastcompany.com as an Expert Blogger, as well as, Huffington Post. Andrews can be seen as a regular contributor on CNN Weekend discussing current news and social media stories.




Andrews attended UCLA, grew up in Silicon Valley, and lives in Atlanta with his wife and two children. His community involvement includes volunteer work at GCAPP, The Paideia School and Morehouse College.








Aaron Arnold, MusicIsMyBusiness




Aaron Arnold is CEO of MusicIsMyBusiness, one of “America’s Smartest New Companies led by people under 30,” according to Inc Magazine. Arnold, a former assistant to Sean “Diddy” Combs’ has held former executive positions at four of the top-five global PR-Marketing firms including: Hill & Knowlton in New York and Edelman and Ketchum in Chicago. Upon a decision to pursue his passion for music, Aaron left the corporate world for an internship at Bad Boy Records. Within six months, he became a valued member of Sean “Diddy” Combs’ executive team as an assistant.
MUSIC IS MY BUSINESS (MIMB) is a multi-faceted and fully integrated music company creating a new space in the music and business industries. Based in Atlanta, MIMB houses several divisions including: MIMB Music (houses artists, producers & writers and DJs), MIMB TV & Film & Animation, MIMB Marketing & Brand Development. In addition to working with their in-house artists, writers and producers…Music Is My Business has also consulted for brands such as ESPN, Heineken, McDonalds, The United Nations’ World Food Organization, Grammy Winner Bryan-Michael Cox and MTV’s Making The Band, Platinum Selling Artists, Danity Kane.
Aaron Arnold grew up in Hyde Park on the South Side of Chicago and graduated from Florida A&M University where he studied Journalism and PR with a minor in marketing and theatre. He’s a member of Omega Psi Phi fraternity.




Mark “Dill” Driscoll, Ignition


Internationally recognized as an experiential marketing pioneer, Dill has founded several of the industry’s breakthrough outfits such as World Sports Promotions, McCann Event Marketing and Momentum Worldwide. Today, he is the driving creative force behind McWhorter Driscoll, LLC (the holding company for ignition and its subsidiaries). True to his mantra, “bring brands to life in the streets, everyday, everywhere,” Dill and his teams have traveled to more than 60 countries on five continents to activate some of the biggest brands in the world.


In Lake Placid, New York, Dill’s first venture was in retail with Equipe Sport, a one-of-a-kind sporting goods store, where he created the world’s first indoor track for customers to experience the new Nike Waffle shoes. It was here that Dill first started connecting brands with consumers.


World Sports Promotions kick-started his marketing career, where he brought Busch Beer and the mountains to the people by building ski ramps in city parks throughout the U.S., and later abroad. McCann Erickson later acquired World Sports, which became McCann Event Marketing. After five years at McCann Event Marketing, Dill launched another experiential marketing agency, Momentum, which was also purchased by McCann Erickson.


Recently, Dill was named an Entrepreneur-in-Residence at University of Georgia’s Terry School of Business, where he will work with the faculty to add his input to the entrepreneurship department, providing opportunities for students who wish to learn more about starting their own business.




Chris Esposito, Digital College Network




Chris Esposito is President and CEO of the Digital College Network. With more than 24 years of experience in marketing, sales and advertising with national and international companies, Chris is experienced in all aspects of marketing, sales, service and obtaining results for clients. He has been involved in developing strategic plans for many new products and services, has hired and trained sales reps and sales managers, has developed training manuals and motivational videos, designed marketing programs for writing and producing television and radio commercials, and designed direct mail programs for a wide variety of clients.




The Digital College Network is North America’s largest collegiate digital network reaching more than 4.4 million college students, faculty and alumni every month in 313 prestigious college and university locations across the United States. By the end of 2009, the network will be expanded to more than 500 college and university bookstores, making DCN the most effective and efficient way to reach the 18-24 demographic in North America.




Duncan Freeman, Band Metrics




Duncan Freeman is a music technology entrepreneur with substantial experience building, managing and marketing a variety of technologies with an emphasis on Internet based services since 1994. As a former member and manager of two Southeastern based, independent bands, Duncan started his third startup, Band Metrics, a data analytics and decision support system for the music industry, as there were no market research/analytical tools available for artists. Additionally, Duncan is the founder and editor of Indie Music Tech, a leading blog about technologies enabling the music industry, and he is a frequent guest speaker at various global music conferences including, C/O Pop, Future of Music Coalition, MIDEM, the SanFran MusicTech Summit, and many others.








Chris Hanks, Director, Terry College of Business Entrepreneurship Program


Christopher C. Hanks is an entrepreneur and lecturer at the University of Georgia where he teaches the entrepreneurship curriculum at the Terry College of Business. He also serves as the director of the Terry College of Business Entrepreneurship Program, the only entrepreneurship program focused exclusively on the launch of successful ventures. He owns multiple businesses, including service, e-commerce, and publishing ventures. Certified as a business appraiser, Hanks provides expert witness testimony regarding the value of privately held businesses.


He also serves as a developer for a private equity fund focused on social entrepreneurship and is active in the franchise industry. Prior to joining UGA, Hanks taught entrepreneurship at Georgia State University and conducted seminars for entrepreneurs at the Herman J. Russell, Sr. International Center for Entrepreneurship. He earned a BBA in risk management from the University of Georgia and an MBA in finance from San Jose State University. Before launching his first business, Hanks held corporate risk management positions in the pharmaceutical and beverage industries.




Tammy Hurt, Placement Music, LLC




Tammy is the Founder of Outsource Events, Inc. an event management firm specialized in the logistical planning and execution of executive-level and customer events. Among her successes are such high-visibility events as the Olympics, Super Bowl, US Open, NCAA Men’s Final Four, NASCAR as well as events for Fortune 10, 50, 100 and 500 corporations. An award-winning entrepreneur, she received the Catalyst Magazine Top 25 Entrepreneurs and Ones to Watch Award in 2008.


Tammy serves as an officer on the Executive Board of the Atlanta Chapter of The National Academy of Recording Arts and Sciences, as the National Advocacy Representative and as co-chair of the Membership committee for the Chapter.




Clarkson Logan, Maestro




As one of the Co-Founders of Maestro, Clarkson helps to lead the direction for rolling out Maestro’s new music platform, and developing strategic relationships with investors, partners, artists and the music industry. Originally from Savannah, Georgia, Clarkson’s positive attitude and leadership qualities make him a true motivator for the Maestro team. Prior to Maestro, Clarkson worked in the Financial Services industry where he managed assets for high-net worth individuals as well as an early stage private equity fund in New York where he assisted in the raise of $150 million in private equity capital.


Clarkson received his B.A. from the University of Richmond and an MBA at the University of Georgia where he met Maestro co-founder Greg Shrader. The two hatched the idea of Maestro while discussing the finer points of jazz singer Nina Simone. In his spare time, which is rare these days, Clarkson is an avid outdoorsman.




Richard Nailling, Free All Music




As an alumnus of executive sales, marketing, and TV programming roles in the Media and Entertainment industry with Universal Studios TV from 1984 to 1990, and Rysher Entertainment from 1991 to 1993, Mr. Nailling applied his passion for new technology in pioneering the development of interactive solutions for the Media &Entertainment industry. Working in partnership with IBM’s Entertainment Group in Woodland Hills, CA, Mr. Nailling’s Los Angeles-based Mulholland Media created some of the first commercial interactive multimedia applications for clients including Disney, Twentieth Century Fox, and Paramount Studios. Mulholland Media was one of the founding two companies that formed Atlanta-based iXL in 1996, an Internet professional services firm. During his tenure at iXL from 1996 to 2001, Richard held a number of senior executive positions, including SVP - Sales and Marketing, SVP - Product Management, and Global Client Partner for clients including JP Morgan Chase, News Corp., CNN, Twentieth TV, and Tribune Entertainment.




Mr. Nailling served as an advisory board member of Atlanta-based Studiocom Interactive, an Internet brand marketing agency, from 2001 to 2003, and joined the firm as its Executive Vice President from 2004 to 2007, to prepare the company for its eventual acquisition in 2005 by London-based WPP Group plc (”WPP”). Studiocom Interactive developed the CokeStudios online virtual world, which grew to 8 million registered users and MyCokeRewards.com, which now has over 4 million registered users. Mr. Nailling also helped Studiocom diversify its client base beyond Coca-Cola to include national interactive brand accounts with Miller Brewing Co., MSN, LG, CVS/Pharmacy, and Dunkin’ Donuts. Mr. Nailling graduated from the University of North Carolina-Greensboro in 1984 with a BA in Broadcasting and Cinematography.
 
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