Is broken?

I spend a lot of time on the "Showcase your music" thread and I've noticed something strange.

Each time a song is submitted for feedback the forum will have around 60-100 views or sometimes even more... but I check the amount of plays the song has gotten on soundcloud and its only around 10-15 most of the time.

Whats going on? Are people just clicking on the "Showcase your music" forums but not actually listening to the music?