Digital marketing is amazing! Wouldn't that be great if 5 billion internet users see your music video when they search for a specific genre on google? It sounds impossible. But even if we get about 2 percent of the views, that is roughly this much!
Yes, this post is about going viral on the internet via Digital Marketing!
Hey guys, I want to share with you all, how we can get more traffic to our music. It could be your music video that you put up on YouTube or on other streaming platforms such as SoundCloud, Vimeo, Apple Music, Spotify etc.
You might have heard about backlinks. If not, this is a term commonly used by professional marketers. Backlinking means getting views of your content from other sources. If the backlinks are from good websites, search engines like google think that the content is good enough for more people to see or listen to.
We can clearly see how many backlinks YouTube has and that is the reason it is ranking way higher than any other video streaming sites.
Similarly, if our content has good amount of backlinks, it will rank on google pages when people search for a keyword, say "hip-hop music".
Suggested read: Making money being a music producer!
There are tons of videos and blogs on the internet which helps us know how important backlinks can be for our content.
Obviously Social Media can help. However, one thing to be noted is the views that we get from social media are not considered much of a value by Google or other Search Engines, like they do for backlinks from other relevant websites. In-fact, social media links are not even considered as backlinks.
So in order to speed up our process of sharing our content with the world, we need to try something new that not much of the beginners are aware of. Yes, its creating backlinks from websites. In this way, google and other search engines will push your content to a much wider audience. That is almost 4 billion google users. Wouldn't that be amazing?!
Read below to know how we can move a step ahead in reaching out to much more people.
Firstly, OUR CONTENT ( MUSIC ) should be good enough. Music is something which should be good for people to listen to. Even though marketing play an important role, if our content is good, it will spread exponentially.
And secondly, we need to find some relevant websites from which we can get the backlinks from. Forums in websites are good for backlinks. We need to find out some forums which are relevant to our music genre. In order to do that we need to search for forums with keywords.
Next, all that we need to do is comment on threads of people who have already joined in the forum and are in need of answers. Do not spam. We will be right away banned by the moderator. We need to read the rules before we can start pasting our links. And abide by rules just like humans. It is to be noted that even a couple of backlinks from the website will be very much beneficial for our content and search engine rankings.
See how engaging people can be on forums as well.
Suggested read: How to set up a music production Studio!
That's very much in short what we need to do. I will keep updating the thread with more information. Please do share the blog with your known ones. It might be useful for musicians.