ontracktuts
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<style type="text/css">p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 19.0px; font: 16.0px Verdana; background-color: #f9f9f9}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 19.0px; font: 16.0px Verdana; min-height: 19.0px}p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 19.0px; font: 16.0px Verdana; color: #1b5390}span.s1 {font-kerning: none}span.s2 {text-decoration: underline ; font-kerning: none; background-color: #f9f9f9}span.s3 {text-decoration: underline ; font-kerning: none}</style>Hi VI Control,
We've put up a new course on our site on 'Sound Design - Creating Audio Logos'. If you interested please check it out.
Since getting into music production and doing some work for companies and advertisement agencies, I got interested in what goes into creating unique audio logos for brands. I find that brands can create a special sonic identity with a well produced audio logo. This sound can get stuck in your head for days, and you get to signify the brand with this sound. So I thought it would be a good idea to go through the process of creating and audio logo from start to finish showing all the techniques that could be used.
Some of the things this course covers:
To get an idea on audio logos you can check out this blog, where we're going to do short audio analysis' on a few brands and see what went into each logo. Please leave comments on what you think and if you can hear other elements in the logos. It's crazy how much layers of sounds and effects can actually go into these short snippets of sound. I remember designing one sound that had like 100 tracks in it for just a 3-4 second sound. So it can get quite complex.
Behind the Audio Logo: Intel | OnTrackTuts
If you're interested in the course, we're running a special introductory offer on it. And we also going to keep adding more content on it. Like more production techniques and more examples. I look forward to seeing some of you in the course.
Sound Design - Boost Your Brand by Creating an Audio Logo | On Track Tuts
Thanks for the support!
We've put up a new course on our site on 'Sound Design - Creating Audio Logos'. If you interested please check it out.
Since getting into music production and doing some work for companies and advertisement agencies, I got interested in what goes into creating unique audio logos for brands. I find that brands can create a special sonic identity with a well produced audio logo. This sound can get stuck in your head for days, and you get to signify the brand with this sound. So I thought it would be a good idea to go through the process of creating and audio logo from start to finish showing all the techniques that could be used.
Some of the things this course covers:
- Working with a visually animated video logo
- Syncing sound design elements to this video
- Adding extra textures layers to grow the audio logo
- Using Arp patterns, and sequencers to add interest to the growing audio logo
To get an idea on audio logos you can check out this blog, where we're going to do short audio analysis' on a few brands and see what went into each logo. Please leave comments on what you think and if you can hear other elements in the logos. It's crazy how much layers of sounds and effects can actually go into these short snippets of sound. I remember designing one sound that had like 100 tracks in it for just a 3-4 second sound. So it can get quite complex.
Behind the Audio Logo: Intel | OnTrackTuts
If you're interested in the course, we're running a special introductory offer on it. And we also going to keep adding more content on it. Like more production techniques and more examples. I look forward to seeing some of you in the course.
Sound Design - Boost Your Brand by Creating an Audio Logo | On Track Tuts
Thanks for the support!