Some great tips on here for sure! I thought I'd chime in and add what works for me.
1. Don't Tag People -
Stay away from tagging people unless they are directly involved in your post. I remember when I first started marketing my music, I would tag everyone on my friends list on a facebook post (I guess because I saw other people doing it) but in the end all this does is piss everyone off. ��
Instead, be genuine with your posts. Just say something like - "I'd really appreciate some feed back on this, leave me a comment and share if you like it!" or something along those lines (maybe less corny but you get the idea).
2. Post Videos -
For me, I've noticed that people tend to engage more in posts with videos of myself, rather than just a picture. So try making some Beat Music Videos, or just cool clips of you in the studio. This allows people to see that you are a real person and not just a scammer or a robot. Also people tend to just scroll right past a picture, but if they see movement, it catches their eye.
3. Invest -
I know spending money isn't everyone's favorite thing to do, but sometimes it takes money to make money. So save up some cash and try making some ads on different social medias. Now in days you can target literally just about anybody with social media ads, including people who would be interested in your beats. I'm not familiar with every social media's ad platform, but I know on Facebook and Instagram you can choose to show an ad to people interested in certain topics, certain age groups, locations, gender, etc. If you do this right you can get your beats in front of a lot of potential customers and at the same time grow your following.
4. Relatable Content -
I'm assuming that your audience would be a bunch of rappers, so make sure you're posting things that they either want to see or can relate to.
So this could be your beats, memes that rappers would find funny, or maybe even tips on how they could better their music, just be creative and think outside the box. Also just remember to be yourself every once in a while, after all we are all human and people like to know that they are following a real person.
5. Use Your Social Media -
What I mean by "use your social media" is, sometimes the best way to grow your following is to just use your social media the way the creators intended. Like peoples posts, drop them a like and a comment, just engage in peoples stuff and maybe they will return the favor.
Well everything else was pretty much already covered and I don't want to sound like a parrot lol, but I hope this extra little bit helps! Much love and keep grinding. ��