^^^^Better yet......how are they going to "promote" the streaming of it in the future?
Will what next after Twitter, Facebook, have a great use for other ways of promotion? Those sites were never intended for you as an artist but they made and found a way for you to do what you do today. But what about the sites for tomorrow? Because after a while the labels won't need them at all because they have advertisement coming straight to your PHONE. Will the average joe be able to do the same? No....you can have soundcloud, soundclick, blah..blah..blah. But you are going to have to work 10 jobs or have a rich uncle to get it just a tiny bit like the majors are about to do it. So what everyone need to do is push soundcloud, soundclick, or whoever they use now into jumpin hard on the mobile bandwagon.......so people who use their service "FOR FREE" can feel like they have a chance at spamming again. THEY ALL SUUCK FOR MOBILE.......all of them.
Not a good look........nope.....
true mobile creates the need for a middle man again because its hard to just walk into spotify independent, and even if you do your making pennies compared to labels that own portions of the american side of the company. Its kind of rigged to win in their favor.
I honestly feel like the next step is really your own app and your website sort of like Jay-Z. The trick will be keeping them engaged enough to want to keep your app. But you can get alot of use out of owning an app. Things like where most fans are, how many in one area are actually at your show, you can send direct messages that display at the top of there notification bar, In context ads that they have to see... The only catch is giving them a reason to interact on the app...
If Instagram can sell for a billion, why can't an artist make an app thats valued at 1% of that?