^^^That's the point. People always have to feel that when someone else doesn't like something they do, it must be because the person in question is somehow intellectually inferior.
Humorous when it comes to Kendrick and how they continue to package him using archaic strategies that make what they'd consider the puppet consumer feel intellectually superior for listening.
Example, his first album and the strategy they used to convince EVERYONE they were the first people "up on K. Dot" to the point that when they brought him out with that big concert with all of the West Coast in attendance for his release you felt like he "came up" and he was "supported for his talent". It was an event that artists were paid to show up for after precision timing and calculation to make an album sale higher end units on a low end budget.
You so brainwashed, you support this cause "they" released it, but won't petition for an Elle Varner album? Phuk outta here.
This album was made to be considered "a work of art". To appeal to people who turn their noses up at everything with a smug sense of superiority because it's so left field of a template hipsters have to nod to it, "real hip hop heads" have to respect the culture embedded in it and it's "not on the radio" vibe(which means they don't have to waste promo money to get it spins). There is absolutely talent behind the instruments, so music enthusiasts recognize the "talent" even if the overall sound is subpar.
This is nothing more than how you "sale"(sell) hip hop in 2015. No different than it was all about filtered trap beats and catchy hooks in 2013(in 2014 ain't shyt sale). Are we really pretending all artists with a budget and label backing haven't been pushed the same as of late(J. Cole ring a bell, how about Big Sean with this "work of art" Kanye exec produced, or even Luda with his "best work ever that could only be done from the place he's in now, Snoop and his new Jazzy funk album)?
If you like the album, cool, but don't think it's making you smarter, or any more of a music connoisseur than the guy who's vibing to "In Love With The Coco". If that's what we're here for, I'll just throw on some Strauss and pop this bottle of Highland Park I got and shyt on everything hip hop ever made(see, guys who drink expensive scotch while listening to classical music suffer from falling victim to the same propaganda).
By the way, Stankonia was my shyt. Rico Wade and Dungeon Fam were just as true instrumentalists, but understood the structure of hip hop. An example of this was 'Synthesizer" off Aquemeni(and I can respect it will sound like noise to most that's the freedom of OPINION, Marijuana's illegal, cigarettes' cool). One of my favorite songs ever. Even when pushing boundaries. In my opinion, Kendrick was not able to pull this off. You can't so easily group people based on their opinion of one album.
