I would sell anything I'm comfortable enough to buy.
I doubt if anybody that's really selling stuff is being pimped eventhough it may look like it. Marketing is about strategy, like when you saw all those companies jump on Jay Z because they knew his CD would be huge.
The people that are in front, LL, are probably not being pimped in the board room. I'm pretty sure Chapstick approached LL and LL probably didn't initially jump up and down and scream YEA! I guarantee that a person of LL's stature got broke off a lot of cheese to put his face on their product. LL probably pimped them because it probably never crossed his mind but now he could run that same idea by Caramex. The cat was out of the bag.
Even if you look at this as a sell out move, which it isn't, without people that pushed hard like LL... you probably wouldn't have any Fruity Loops to play with. The dude was right there beside Run DMC, GrandMaster Flash, Kurtis Blow and everybody else that said "we don't give a damn about what you say about us, our music is hot and will catch on". The dude won every emcee battle he ever had and he didn't win his in some small club in Detroit. He went against the biggest names in his era and had the respect of all of the top emcee's. The dude promotes healthy living and gave JamMaster Jay's family $50,000 when Jay got shot. LL was the first one to give, then everybody else jumped on the publicity bandwagon and started donating. Did he have to?
LL is not the greatest lyricist (Rakim), not the greatest entertainer (Doug E. Fresh), but he combined a combination of both to make himself a rich man. Now at the twilight of his career he's getting a legit endorsement and not some sellout clothing line that was called For Us By Us but we'll sell our company to some Japanese dudes. Talk shyt about FUBU.
I guess there has never been a dude in a chapstick commercial.
Ya ashy lipped bastids, lol.