i dont care if they do sprite or mastercard commercials, nobody beefs when clue does some stupid azz add for foot locker.
ive been a j5 listener for a few years, and i appreciate their mentality and the real hiphop production team they have behind em, theyre some real cats that dont rap about stupid sh*t like violence or how many cars they got, theyre more down to earth than that.
aint nothin wrong with people trying to bring the fun and love and more cornerstones than MCing and producing back into hiphop yall, too many people today think hiphop=angry cats that talk like they the baddest and if you come against them theyll kill you and your family n sh*t.
just cause they dont rap about that stuff doesnt mean they put down other rappers/groups that do. and just cause theyre high-minded doesnt mean they cant do endorsement deals, im glad that kind of paper is goin out to real heads instead of the people it usually does.
to me, j5 and the roots are some of the groups that are trying to increase the conscience in hiphop, which in my mind it desperately needs, not to mention bringin it back with some real hiphop flavor and not the pasteurized, pre-packaged, canned beat/rap nastiness thats so prevelant in the mainstream.
big ups to the real cats that can make it in the phony world of mainstream music today!