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Thread: Why Hiphop is more popular than House nowadays?

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    Why Hiphop is more popular than House nowadays?

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    Hi There!

    Well, I didn't know where to put this question, so I figure "electronic music" would be the place...

    These days, Hiphop music is everywhere. This american genre is spreading all over the world, and many countries adopt this style in your native music, creating some variations. Just the way House Music did 15 years ago.

    But, wait: House music grew in similar situation of Hiphop, and now seems to go nowhere. And since I'm a House Music fan and don't like Hiphop at all, I was wondering about the up and down of House. So, here's some statements:

    1 - House music born underground. At certain moment it was assimiled by mainstream. So, just like Disco, everyone wanted a House remix. But Hiphop got mainstream too (very "heavy" mainstream). So what's the point?

    2 - Altough House still exist, it certain isn't the most popular genre of Dance Music nowadays. It lost space for Techno, Trance, and of course, Drum'n Bass. Note I'm not speaking about "Hard House", UK Garage, Speed Garage, Progressive House, etc.. I think these styles are a bit more "techno-ish".

    3 - America gave life to electronic Dance Music. Now America seems indiferent to the electronica boom in European music. If a guy was presented to Electronica today, maybe it wouldn't believe it was born in Chicago / Detroit.

    4 - In United States, people seem to be very interested in "ego-heavy" and polemic artists, like most rappers tend to be. House music, like most other electronic genres, have the Kraftwerk stetic, that is, faceless artists behind electronic equipment putting singles with dozens of aliases.

    What I'm trying to say is: Hiphop and House music have similar history, but only Hiphop proves to win the time / mainstream test.

    Please, feel free to disagree, and give some insights about it. I really would like to see you talking about it.

    Peace!
    Originally posted by magmavander
    Anyway, most important is music, not tools...

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    You answered part of your own question: I recently wrote a research paper about this, and one of my conclusions was that the main reason why there's no real mainstream success is the lack of faces to connect to the music.

    Also, at least in the US, house music may still suffer from the late 70s disco backlash, where disco (and in effect, house) was considered gay music. So there could be some homophobic issues there as well. Hiphop, on the contrary, is manly on the verge of ridicule, and so it appeals to the populace.
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    Mattu is that paper published any where(online?) i wouldn't mind a read?
    'savvy'

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    I've got a PDF but it's in Swedish, so unless you know the language of the Vikings... I might translate it further on, in which case I'll give you a holla.
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    Because Hip-Hop is plastered all over the tv of them living the good life with jewelry, money, cars, women etc. And unfortunately, everybody wants to be like the person on tv. Personally, I think its ridiculous. MTV, VH1 and all of those other channels are just warping the minds of everybody.


    Here's a quote from Jim Morrison:

    "Whoever controls the media, controls the mind"


    Ain't that the truth......

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    Originally posted by mattu
    I've got a PDF but it's in Swedish, so unless you know the language of the Vikings... I might translate it further on, in which case I'll give you a holla.
    Thanks man.

    You know I almost asked 'why did you write it in Swedish?' for a second!
    'savvy'

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    Originally posted by GLopez
    Because Hip-Hop is plastered all over the tv of them living the good life with jewelry, money, cars, women etc. And unfortunately, everybody wants to be like the person on tv. Personally, I think its ridiculous. MTV, VH1 and all of those other channels are just warping the minds of everybody.


    Here's a quote from Jim Morrison:

    "Whoever controls the media, controls the mind"


    Ain't that the truth......
    there aren't too many house hold names in house to even be plastered over the TV
    'savvy'

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    Originally posted by OLSatG
    You know I almost asked 'why did you write it in Swedish?' for a second!
    Man, I wish you'd asked that!

    My reply: to make it harder for scholars to fact-check it.
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    Originally posted by mattu


    Man, I wish you'd asked that!

    My reply: to make it harder for scholars to fact-check it.

    LMAO...

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    So, most people agree with the fact that face is important for media. The crowd tend to ignore the music itself and do care most about artists behaviour. And they don't mind if the artist was planned (Britneys, Aguileras, etc.) or not... that's a point.

    But, if we remember early 90's, we had Technotronic, 2 Unlimited, Snap!, Black Box, etc. Altough it wasn't "house" at all, these acts reachead enormous success, and yes, they had a face (a stage front man/woman).

    USA seems to renegate the invention of electronic music (at least at a danceable point of view), and it's really unknown for me. The "gay music" issue may be a reason, but:


    Because Hip-Hop is plastered all over the tv of them living the good life with jewelry, money, cars, women etc. And unfortunately, everybody wants to be like the person on tv. Personally, I think its ridiculous. MTV, VH1 and all of those other channels are just warping the minds of everybody.


    Here's a quote from Jim Morrison:

    "Whoever controls the media, controls the mind"


    Ain't that the truth......
    (I'm learning about "quotes". So I couldn't put the name of the guy who wrote this reply; sorry, GLopez! :-( )


    Seems to make more sense to me. I've heard Larry Tee speaking about "Electroclash", and he said: "Electro is popular in USA because it has artists with atittude, and USA needs these kind of people". But I think there's more to say about it! That's because I post this subject.

    Thanks for all replies!

    Peace!
    Originally posted by magmavander
    Anyway, most important is music, not tools...

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