Hi
I want to support my lads band with the promotion of their material in order to attract record and mgt co interest.
We have discussed setting up a "promo" label to release and showcase their material however one of the band members would like to go down the traditional route of recording a 3 track demo and promoting it direct to companies. This is the method i used back in the day and it was effective (i feel most comfortable with this route) however given the digital age is this still an effective method of promoting or do labels want way more before showing an interest?
Many thanks in advance,

Paul