Yeah, guitar center isn't too bad, but it also depends on who is behind the counter.
When I bought my keyboard, I got no deals (100 off, etc), even though I asked. They did offer me a discount on a stand, but I didn't need one. But then again, the keyboard was on sale to $3695 from $7700, so no complaints here!
but there was a guitar guy that sold me a guitar and threw in a free stand and gave me a discount on a case.