Today, in all of music creation, there lies a riddum. some artists find it and some don't. for instance, take my favorite riddum, "sail away" and take cecile and elephant man riding the riddum. they master that riddum to a science. now put bounty killer to the same riddum and it's not at all as bouncy and bangin as the others. Riddums change slightly, but the artists on the riddum change often. i'm a riddum rider dj/producer. i spin reggea more than hiphop, why? because of the diverse attitude of the riddum. the blending of one riddum is easy as all hell. in jamaica, riddums is the music. not like hiphop, which always changes and never settles down for a second. riddums settle down and keep you dancing. and it also gives you an awsome perspesctive on the artists. play the same beat with different artists on it in a rap song, it won't work because of the less firey attitude that the hiphop artists possess's.to me when i spin reggea, i make it seem like the artists are in one song and spittin they verses, sort of like a compilation, one hot verse after the other. on that note, play da riddums mun!! MORE FIRE!!!!1