Well you need to read a little more. Sales were dropping for years (since 2005), and it goes in sync with the economy which was also going bad for years now. Look at the sales in the music industry from 1978 thru 1983. The actual recession was from 1980-1982 (ours started in 2007) but sales were dropping for a period before it and after it for a little bit before CD sales caught up/surpassed Vinyl and then dipped again when the early 90s recession hit. They are expecting the same thing to happen with digital sales but the sales rate isnt moving as fast as they hoped. again, it's due to a very bad recession which is worst than the 80s one.