Well, according to the definition that most folks use for "producing" here at FP, which is really more like track composition, if you aren't creating drum beats, and you aren't writing chords, melodies, or baselines, you already know that you "aren't 'producing' much."
Some ideas:
1) If you're not already trying sample-based production, maybe delve into that a little. Pick out some samples, and see where they lead you. _Don't_ pull a Puffy and slap a simple drum groove on a wholesale tune rip-off; try to let the sample be a jump start for your own creativity.
2) Along those lines-- listen to a _lot_ of music, of many different genres (this should probably be number 1, not number 2). This will subliminally but strongly develop your musical vocabulary. Learn as much as you can about these different styles and their writing, performing, and production techniques.
3) Take some lessons! Need chords? Get a good piano teacher. Suck at drums? Take some drum lessons. Simple as that, really.
4) On the sample-based thing (#1 above)-- take baby steps. Try something like GarageBand, or find an old copy of Acid, and use the provided loops to get you started. Usually everything is already key and tempo matched, or easy to transpose.
5) Take some composition/song-writing lessons, or go to a workshop. If you can't find one in your area, look on-line or get some DVDs, etc.
6) Get together with other producers and composers in your area; trade ideas, collaborate.
7) Writing/Composing/Producing is like a muscle-- you have to exercise it or it will atrophy. Write or produce something everyday, even if you hate the finished product. Do it over and over, and you _will_ get better.
8) Try the "Scozzaro Method." Simple, brilliant composition tool if you have some basic music theory. Too much to type out right now though, so feel free to PM me if you want to know more.
Good Composing,
GJ