How did Dj Mustard create this raise effect

It's just a pitch envelope being raised on a synth with a pump effect on it. There are different ways to do it depending on what you're using but if you combine those two ideas you'll get what you're looking for.
 
Get a synth setting you like and set it for however long you want it to be. Make it so the pitch and volume raise together as the note plays, then use gross beat.
 
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