Hello everyone. Should the beats i am making at home on my computer be as loud as CDQ songs that i have in my itunes? Or is it normal for mine to be quieter? If isn't normal, how do i get my beats to be as loud as the songs on ituntes and spotify??
It is entirely a creative choice how loud you decide to make your mix. But be aware that encoded/compressed audio clips sooner than CD, so when the playback medium is compressed audio, leave a bit more room at the ceiling during the bounce. An average of -0.5 dB is pretty good if you do not like to bounce for various playback formats.
It is not wise to try to convince everyone that a -15 integrated LUFS version of the chorus of a modern pop mix is optimal even if it's perceived pretty loud by the ears at that level, with or without normalization it's just not an optimal use of the signal. Personally I find that modern EDM/pop mixes can sound great even up to levels around -6.2 integrated LUFS in the chorus (under the right circumstances, read below), but it can also sound harsh, it all depends on the quality of the signal at that level. (again, read below)
But keep in mind that integrated LUFS and the ear's perception of loudness are not identical, in an A/B scenario that is important to be aware of. It is the combination of the average frequency of the entire song section (the so called signature frequency) and the LUFS that will more precisely indicate at what loudness level the ears perceive the mix to be compared to some other mix.
So if you read something like -9.8 integrated LUFS from a modern EDM track chorus that you love and you tune your chorus to that same loudness level, but your chorus signature frequency is something entirely different than that track's chorus after that LUFS alignment, then you have not matched the perceived loudness level of that target even if they match in terms of integrated and momentary/short term LUFS.
What can happen when you loudness align your track against a very pro track at a demanding level of say -6.2 integrated LUFS in the chorus is that against your signature frequency that might mean you now have a lot of clipping type of distortion present at frequency bands that are very sensitive to the ears. (that overall distortion can be due to other things too)