What mixing is for music, coloring is for videos. This includes effects like focusing on certain aspects of the plate, Depth of Field, (obviously!) changing the color palette to give the picture a different look and mood, etc...
Yes, most video editing software has some basic coloring options, but mostly it doesn't have some specific function or the implementation is not very ergonomic.
DaVinci's Resolve solution based around their hardware is the industry standard and we use it over here as well. Mind you, entering this world costs you (including the right display and computer hardware) easily north of $30,000.
But with the advent of super-fast computers and GPU-based computing this changed.
With a decent computer and a NVIDIA GPU you have enough computing power to run the required calculations on your home computer.
But what about the software?
Well, BlackMagic recently bought DaVinci and they distribute their software now as well.
The fantastic thing about is, that you don't have to buy the controllers and other hardware anymore and the software alone is $999 now (!!!)
But the good news don't end here. The fully functional and only slightly limited lite version of DaVinci's Resolve..................is FREE now (!!!).
Check it out, download & install and invest some time in learning it, because with some little work and creativity, this little piece of sophisticated software can change your "ok-looking" videos into professionally looking masterpieces. And as mentioned above, the only slightly limited lite version of Resolve is completely FREE now (!!!).
Have fun and you can thank me later.
And here a quick demo: