My jaw literally dropped reading through these posts how close to 100% of people who commented that weren't named Dwells has the entire music business twisted.
You think that because you have 20 hot songs that you can put them on a mixtape and call it a day...the record label is going to call you up "Hey! that was a hot mixtape! Can we sign you?"
Lets take that a step back even...you think just because you have 20 hot songs you can put them on a mixtape and the kid in the parking lot outside of the club is going to buy it from you? Or even download it for free?
You don't understand business.
I believe anyone can make a hot song. But not anyone can sell themselves. That is what makes a hot album. When people want to buy you, not your music but they buy your music because they can't buy you.
This is why there are so many mixtapes and such out there...hardly anyone thinks about this.
Everyone makes a song and releases it. But in order for it to spread it has to be the idea of YOU.
People with successful mixtapes had successful gigs. People with successful gigs had successful performances at someone else's gig.
It all starts with the local success of THE PERSON. Not the success of the music. You get a guy who has performed at 10 shows in the past 3 months and spread out the spots vs the guy who just has 20 songs, who do you think is going to sell more mixtapes whether they are free or not. Which one is going to spread faster?
One guy you, if you are a local, you will have heard of. You are more likely to give him a chance, ESPECIALLY if you or any of your friends saw their set and liked their music.
These people are also going to like that music even more than the person who just happened to buy it, because they actually saw it. They become a stronger fan (in theory).
But that's what it's about. Dominating your local scene before you go world wide lol. And you dominate through physical presence. If you are just a recording artist, you're not going to make it. I'm saying that now. No joke.
You have to perform, people. If we are talking about making REAL money in music, you have to learn to perform so that when you do get that little spot in the corner of the room, you set yourself apart from the other acts. It's easier to do it in a performance than just an audio file being played one after another.
Performing in social networking is a part of this as well. I mean your twittering, youtubing, facebooking. All of that is development of YOU. When you make people want you, they will want your music.
Everyone on here is relying on the music...except dwells who knows wtf he's talking about.
I am saying this assuming your music is the next big thing. I'm talking to the people who really believe in their talent and ability to compete with a major artist but don't know how to get their shot.
This is how. You have to get into self development FOR your music. It's one thing to make great music, it's another to be great.
It's that greatness that generates that buzz for you to get to the point that you know people are not only wanting to listen to your mixtape, they are actually going online and trying to find the download for it even though they never heard a single song on it. They just heard about how you tore it up downtown a week ago and mentioned you were almost done with your mixtape.
And for the time leading up to the mixtape, you've been social networking and posting up videos and letting people see clips of your shows, maybe even do it live.
That's how you generate buzz "from a mixtape." The buzz ya'll talking about is the second level buzz. You haven't even done anything for the first level yet. The real hard work.
Didn't dropping a mixtape sound too easy to you? Now you know why...
If it sounds too easy then you're not doing it the right way when it comes to music business development. There is a mastery to developing your act and still delivering on the music side. Because buzz is one thing...it's the music they listen to AFTER the fact that keeps the coming back...turning the buzz into a want.
Develop yourself, you develop the buzz, the buzz develops into a want. You deliver that want with your awesome music that no one has ever heard. See how far along the line your "groundbreaking" music that will be good enough on its own comes in? Way down the line after you've done everything else.
I'm also assuming, your music continually gets better during this entire process too. You start producing songs that fit performance material even better because you know what it's like on stage and have a better understanding of how fans and the public react to certain production/performance elements.
There is a lot more to it than what I said, but that is a general outline that should get you to think a little bit harder next time before you even think about releasing any collection of songs. You gotta make people want songs from YOU in the first place lol.
That is what 50, Drake, Wale, etc did. The mixtape was the next level of doing that same process. I know you watched videos of performances of their mixtape songs. This is them doing the same process for their album. You don't see them just dropping an album even though their mixtape is successful. They basically start all over for the album and do it again on a larger scale. No more local-only performances.
I got to disagree with you, at least on a few points.
Music is all that matters in this industry. well it's the major point. It's not performing, it's the records. but its not every record, only good records matter. it's not quantity, it's quality.
But artist needs to focus their work, and not promote all their songs at one time. promote one at a time.
performing is a great way to sell songs if done right. but most of the time people perform for the wrong reasons.
the right way to perform is with RESEARCH find out what songs of yours people gravitate towards,I'm a big fan of using djs for focus groups, nobody knows what people want to listen to more than the dj. find out what songs you are going to push. 1 at a time. the buzz record. and push that one song as hard as you can, get it to every dj in your region. when you perform, do that song, kill it, and maybe do one more song (hopefully it's your second song you plan on pushing after the buzz of the first one starts slowing). and get off stage as soon as you can. shock and awe the audience. don't talk just do your 2 songs and get the f*ck of stage. trust me on this, I have lots of experience running showcases. the longer the artist is on stage the more they mess up. (the exception are marquee artist, the artist that people are paying to see)
But it comes down to just one song that can make an artist blows up. It's all about that single/buzz record. you can later use that one song to sell the others. but it's about narrowing the focus. and pushing that one record instead of the entire catalog or the artist.
Nobody cares about artist until they like one of their songs. nobody really cared about Drake until they heard and fell in love with "Best I ever had" That one song made him. it's about records, not mixtapes and performance.
"... got a problem with your processor? your gonna have to call pentium for that." - joey tunez
His fame gave him a way to get that song out and heard, but it's the song that made him wanted as an artist. His fame made it easier.
---------- Post added at 07:53 PM ---------- Previous post was at 07:48 PM ----------
if you thought it was his fame that made people respect him as an artist, you are wrong. It was this song.
What about all the professional athletes who rap and sing, but have a huge fan base of people loving them as athletes but don't want to listen to their music.
The records are what matters, the singles/buzz records.
"... got a problem with your processor? your gonna have to call pentium for that." - joey tunez
You just went into more detail...but you did get some things wrong because you assumed some things here...
For some reason you assume when I say performance you expect some entire catalog of music being showcased on stage. I never said that. I just said perform. If it's one song it's still a performance.
I told you that you would start off small when I gave the example of performing at someone else's show. Not sure why you think the person I was describing has an entire catalog.
Another thing you twisted...
You said music is all that matters in this industry. and then you even took a step back saying "well, it's a major point." First of all, I never said the music didn't matter if that's what you're inferring to because you started off your disagreement saying that...
Second, if you have real experience in the industry then you need to quit faking yourself and others reading this, saying the music is all that matters...you know that's not true, which is why you came back like "well,..." Yes, it's the main point. But in order to make that point, other things must be done. And I told you briefly what some of those things are in the beginning stages.
Another thing you completely ignored in my post...I said this was already assuming you already have the songs you need in order to keep fans. I believe I said something similar to "music that will change the world." lol.
I'm saying, when you are already at the point where you've done the research and have finished practicing and were ready to perform live.
It just boggles my mind why in the world you would assume that I meant perform when they are not ready to perform. I thought it was clear that I was speaking otherwise.
And you've got to be kidding me talking about Drake and best I ever had. I came in here givin you props and then you turn around and say you "disagree" but actually had nothing to disagree about and then in the process it made you almost contradict your original post.
Lets talk about Drake and best I ever had. First of all, Drake had a number of mixtapes out before so far gone. Many, if not everyone would say Best I Ever Had is not Drake's best song.
Through mixtapes, touring with wayne, and building his fanbase through television over the years in canada, he made it possible for best i ever had to even BE HEARD IN THE FIRST PLACE.
And that is the point I am making to you.
If we went back in time and stole "Best I ever had." and slapped your name on it, I promise you the song would have only done as good as the last "commercial" song you made.
Why? Because you are not Drake. You didn't do the same things he did in order for Best I Ever Had to be given air play, to be played in a club, to be downloaded from a mixtape.
Imagine if Drake literally did nothing. He made So Far Gone from his mom's basement and went to sell it out of the trunk of his car or sell it online. Do you think he would have had the same success vs. being on degrassi, performing at clubs in canada to generate buzz for his first two mixtapes, the mixtapes deliver great music (remember, we are assuming you have great music...otherwise this is all useless. Not sure why you would be assuming otherwise...you'd be wasting my time with me telling you this.), now those people are telling their friends you are the truth. They listen and the music starts to carry. Wayne hears AND sees you at a show. You have the performance skills to show him what you're about on the spot. He hops on your next mixtape. You continue to get better making music (another point I made in my previous post) You create best I ever had which never would have been created because you never performed before and have no idea how crowds react to tracks like that OR even how you, yourself deliver on tracks like that. Are you believeable? Drake developed that. The other guy didn't. All he did was just make a hot song, just like the 12 year old down the street made.
Even soulja boi...he didn't just make a hot song, he made a dance, a movement, a video, let people know what he was about. But do people make better songs than that and still never make it to where they want to be? Of course. And its because they never were critical of themselves the way they were critical of their music.
I know people will disagree with that extreme, but those are people I don't expect to be seeing down my road...
Again, when I say performance, I'm not just talking shows and touring. I mean everything and anything that has to do with your personal development in interaction with your potential fans. Its the only way to reach them. You can't reach them by recording a song...who is going to listen to it? Who is even going to play it? No one. You have to have yourself personally developed and build yourself into someone who can get their music played because people already are wanting to listen to it even though they never heard it before entirely.
Drake, and who ever else you want to name, did something locally that they translated over nationally. And you're right, it's about being something specific and fitting into someone's niche. But in order to do that, you have to become that person and prove to others you are that person before they even think about logging onto your website to even stream you mixtape. You have to get them there.
I misread your post, I apologize. you are correct.
Abrupt ending to a fantastic thread. I really enjoyed reading this.
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