Damn...that is one long ass pseudo intellectual rant!
Originally Posted by 901_Rice_Street
---------- Post added at 03:04 PM ---------- Previous post was at 02:54 PM ----------
You make a legitimate point. His music does sound the same. Let's look at the benefits of that.
Originally Posted by Prosthetic
1. It helps establish his sound and his brand. When you hear one of his songs, you immediately know Dj Mustard did the track. It's very difficult to forge a niche sound in this business. Some producers do it with certain fx (Lex Luger with that pitch up effect, Mike Will with Mike Will drop); some producers do it with their overall sound. That's how Mustard does it. It's how Battlecat does it.
2. His music is mostly party music meaning it's intended for clubs and having a good time. In the industry, this type of music is what's most successful because it sells singles. People hear it in the club and love dancing to it. So Mustard is doing a great job of capturing a certain energy that consumers demand.
A lot of songwriters/producers get too caught up in the creativity of music. They hear a song and think it needs another instrument layer on top; the piano is too simplistic; they would have used a different snare drum. But ultimately what matters is how consumers react to the finished product. Consumers don't always care about what snare was used, or how complex the melody line was. They care about remembering a catchy hook, or being able to dance to the song at a venue. If you're dancing and having a good time at a club, you've likely paid to get into the venue, you've paid for a few drinks, you might have purchased the single from iTunes; all of those actions help the economy in some sense. This is why Ciroc, Vodka, so many alcohol labels have rappers as spokesmen. This is why rappers headline clubs. Business is important.
So when you listen to Dj Mustard, think about the business of the industry as opposed to the creativity of the music. Now, if you're going to go into "People should be in hiphop for the love..." argument, it's a completely different argument and quite naive, imo.