These artists are lazy. They don't realize that they have to work at the music thing like it is a day job in order to stay relevant. Besides, music doesn't really dominate like it used to. I listen to more music on the video games I play and movies I watch than I listen to from "artists". Artists should be trying to land songs in video games and movies. People consume these things more than stuff on a radio station.
Every era has lazy artists and only an artist should know for her or himself personally what goal(s) to have and/or route(s) to take and getting songs in the aforementioned contexts isn't easy.
Of course it isn’t easy, but is anything related to doing music easy?
Getting songs on TV shows, movies, video games is the best avenue to promote your music and generate money. I heard “Black Skinheads” by Kanye West on a movie trailer for the film ‘Atomic Blonde’. He got paid money for that usage and now has his name attached to a popular movie.
Exactly!Was also featured in Wolf of Wall Street.
Musicians nowadays on the radio are not meant to have longevity or be groomed - they're meant to have their one or two hits monetized by a label and then get thrown away. Check out Atlantic's roster of artists and tell me which ones are actually musicians.