DJ Synner
HiBeats Music
Title says it all. Yet 80-90% of the producers/songwriters/beatmakers I see here continue to beat a well and truly dead horse. There is a massive amount of beatmakers that do NOTHING but grind out the same old crap (and usually it's not crap, but I use the term here because of the sheer amount of it all) on a daily basis.
Now this is fine if you're a top soundclick producer and you're making thousands a month off the bottom teir of rappers around the world, but in reality there's only a few of those, and no matter how many infomercial-like advertisements you see around the net claiming to make you a millionaire by reading their book or watching their video, it is hard to establish yourself. Period. The economic situation doesn't help, and there are easier ways to make a dime if that's what your goal is.
Some people don't care so much about the money/success/fame etc. But there's not many like that when you really think about it. I personally make music because I love it, but at the end of the day I, like everybody else, aim to be as successful as possible.
Unlike most of you I don't live in the US. It is a lot easier for me to see the trends of music shifting on a global scale. Hip Hop is great. Good music - rapping is an art form that many have excelled at. But as history has shown, just like rap music trends change fast, Hip Hop is no longer at the forefront of the commercial music industry like it once was. Times have changed, and while you will see the odd success story of a producer who makes it big with no experience with anything apart from the art of making instrumental music in the genre of the spoken word, the fact is, if you want to be noticed in the industry, not the "hood," then producing hip hop is almost the worst thing you could do as far as genres go. The reason being, every man and his dog makes beats. Hip Hop beats.
So what do you have to do? Look at the producers who are at the top of the game right now. The Dr. Lukes, DJ Frank Es. What do they primarily produce? Not trap beats for your average 13 year old kid to rap over and think he's Rick Ross. And in that being said, the answer to the question isn't important. What's important is the fact that if you look closely at their careers, they have changed real quick, kept up with the trends in the industry and stayed fresh. And I'm just gonna go out and say it: what's "in" right now is crossover dance music. It's starting to take over the airways. But being good at what's popular right now isn't all there is to it. The secret is analysing the industry, and being good at making music that people like currently, while keeping in mind that what people like changes every day. In that respect I would go as far as to say that versitility is one of the big keys to success.
And yes, there are a fair amount of big Hip Hop producers that are having success right about now. But in my opinion, they are there to stay. There is little or no room for new kids on the block. That is why I'm making the point that if success is what you desire, then rap beats are not the way to get there.
So you might've come into reading this with preconcieved ideas that I was dissing the very style of music that makes this site tick, but that's not the case. Hip Hop is not dead in the general sense. Then again, you might think it is, that's up for debate. No, Hip Hop is a culture -- and primarily a style of music-- that has its magnificent good points. But if you're a beatmaker, songwriter, engineer, arranger, producer -- whatever -- and you've been guilty of the ignorance I've been talking about, bottom line: get with the times. Simple as that. Otherwise, all you do is make it ridiculously hard for yourself to be successful.
Now this is fine if you're a top soundclick producer and you're making thousands a month off the bottom teir of rappers around the world, but in reality there's only a few of those, and no matter how many infomercial-like advertisements you see around the net claiming to make you a millionaire by reading their book or watching their video, it is hard to establish yourself. Period. The economic situation doesn't help, and there are easier ways to make a dime if that's what your goal is.
Some people don't care so much about the money/success/fame etc. But there's not many like that when you really think about it. I personally make music because I love it, but at the end of the day I, like everybody else, aim to be as successful as possible.
Unlike most of you I don't live in the US. It is a lot easier for me to see the trends of music shifting on a global scale. Hip Hop is great. Good music - rapping is an art form that many have excelled at. But as history has shown, just like rap music trends change fast, Hip Hop is no longer at the forefront of the commercial music industry like it once was. Times have changed, and while you will see the odd success story of a producer who makes it big with no experience with anything apart from the art of making instrumental music in the genre of the spoken word, the fact is, if you want to be noticed in the industry, not the "hood," then producing hip hop is almost the worst thing you could do as far as genres go. The reason being, every man and his dog makes beats. Hip Hop beats.
So what do you have to do? Look at the producers who are at the top of the game right now. The Dr. Lukes, DJ Frank Es. What do they primarily produce? Not trap beats for your average 13 year old kid to rap over and think he's Rick Ross. And in that being said, the answer to the question isn't important. What's important is the fact that if you look closely at their careers, they have changed real quick, kept up with the trends in the industry and stayed fresh. And I'm just gonna go out and say it: what's "in" right now is crossover dance music. It's starting to take over the airways. But being good at what's popular right now isn't all there is to it. The secret is analysing the industry, and being good at making music that people like currently, while keeping in mind that what people like changes every day. In that respect I would go as far as to say that versitility is one of the big keys to success.
And yes, there are a fair amount of big Hip Hop producers that are having success right about now. But in my opinion, they are there to stay. There is little or no room for new kids on the block. That is why I'm making the point that if success is what you desire, then rap beats are not the way to get there.
So you might've come into reading this with preconcieved ideas that I was dissing the very style of music that makes this site tick, but that's not the case. Hip Hop is not dead in the general sense. Then again, you might think it is, that's up for debate. No, Hip Hop is a culture -- and primarily a style of music-- that has its magnificent good points. But if you're a beatmaker, songwriter, engineer, arranger, producer -- whatever -- and you've been guilty of the ignorance I've been talking about, bottom line: get with the times. Simple as that. Otherwise, all you do is make it ridiculously hard for yourself to be successful.
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