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the Freebies they give aren't real freebies they just bait you in by allowing free downloads but you can only listen to them you don't have the rights to use them for a song. They know if you like it enough you will hit them up asking questions regarding the beats and thats when they drop the knowledge on you about leasing non-exclusive tracks at a cheap cost.
Coming from the marketing world, giving away things are never really free. There is usually some effect like 'brand building' or an "upsell'.
So for this case I think their strategy is to:
A. Build their brand to get noticed. Eventually produce exclusive work (for labels, other production houses, etc...). This way they can charge out a huge sum at once rather than a few dollars here and there.
B. This is just an upsell tactic. They will keep the best beat to themselves to build enough hype later on to sell at a premium. Or maybe have you opt in for an email list then to sell beats directly to you through email (that's what I would do at least).
I would probably say that A is the most likely. They don't want to be generic beat makers but something more.
Or they could just simply be crazy.
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